Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 words

Market Penetration and Branding - Coursework Example Trade promotions, on the other hand, refer to incentives such as discounts, schemes, commissions and freebies that are meant to ensure that the traders stock up and that instances of stock-outs are reduced.Loyalty programs, on the other hand, refer to reward programs that companies offer to loyal customers who frequently purchase their products and services (Davis 169). The loyalty programs are often rolled out such that customers are given specific numbers that they use when making purchases. The long-term purpose of loyalty programs is to reward the customers who the organization considers loyal with free merchandise or to provide them with advanced access to products that have been freshly injected into the market. In as much as both the practice of creating loyalty programs, as well as that embracing sales promotion activities, play a role in ensuring that companies get their expected profits, I presume true the fact that the practice of embracing sales promotion activities is more efficient as compared to that of using loyalty programs. This is because they increase the level of sales when they are floated, and even after their duration has elapsed, organizations normally find themselves in a better position as compared to its competitors within the market. Tasked with the responsibility of developing a branding strategy for Achilles casual shoes, I would settle on Achilles in Trend as the brand name. Similarly, I would embrace sales promotion activities as my branding strategy.