Tuesday, December 24, 2019

Child Observation Case Study of an Elementary Student...

The student that I am observing for my case study is a very imaginative student in our classroom. I believe this because I can say one word to this student and he can come up with a whole story just from that word. When he works one on one with a teacher, he is very cooperative and polite. I recently noticed that if a fellow classmate were struggling with a particular concept, he would try to give them hints towards the answer. There are quite a few patterns of behavior that have been interfering with this student’s school success. The one that I would like to focus on for this case study is this student’s aggressive behavior. We have been in school for approximately 9 weeks now, and each week we have seen some type of aggressive†¦show more content†¦In order to prevent this behavior from occurring and harming the other students in our class, we have pulled this student out prior to large group activities to work one on one with a teacher. During these times he is working with educational material, he is not just playing. What my mentor and myself I have noticed from this behavior is that he is a completely different student in this atmosphere. What I mean by this is that when he has the full attention of the teacher, he is very polite, he will cooperate with the teacher and he is very helpful. When he is engaged, he will work hard on whatever the task is and contribute in a mea ningful way. The reason I believe this intervention is effective for this student and helps to decrease his aggressive behavior, is because there are times that he becomes aggressive in order to gain the attention of either his peers or a teacher. For example, during a group discussion he will call out answers and my mentor will ask him not to do this. After she tells him this he resorts to hitting his neighbor. By giving this student a teacher’s full attention, he no longer needs to resort to acts of aggression. Also, when he works one on one with my mentor or myself, me, he has fewer distractions from other students and can concentrate on what his task is. He seemsShow MoreRelatedDo Violent Video Games Encourage Negative Behavior?1817 Words   |  8 PagesVIOLENT VIDEO GAMES ENCOURAGE NEGATIVE BEHAVIOR IN CHILDREN? HEATHER E. BANWART COMPOSITION II NATIONAL AMERICAN UNIVERSITY November 13, 2014 Abstract The following paper is inspired by my own observations of my youngest child after he’s been playing a violent video game. The information gathered and presented in this paper is to show how violent video games may encourage negative behaviors in a child after exposure. There have been a number of studies conducted to support the argument thatRead MoreBehavior Management Project Essay1759 Words   |  8 Pagesthis discipline plan is a 7 year old, first grade girl who attends Riverhall Elementary. 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Through studies on young children in a variety of structured settings, numerous factors haveRead MoreThe Effects Of Autism On Children With Different Disabilities1471 Words   |  6 PagesWhen I was kid in elementary school I always wondered why there were students who walked around my school that looked and acted differently. I understood everyone was different or unique, as my teachers would say, but these kids more unique than usual. When I got to high school I was able to expand my understanding for why there were students who were different. Now that I am in college not only has my understand ing, I am also able to apply what I’ve learned in a real setting if ever needed to. Read MorePsychology vs Common Sense1521 Words   |  7 Pagesmust first look at what the two schools of thought are. The word psychology is the combination of two terms – study (ology) and soul (psyche), or mind. 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Darnell’s father is a 32-year-old engineer and is divorced from Darnell’sRead MoreHow Psychologists Are Addressing The Connection Between Green Outdoor Spaces And Student Behavior1892 Words   |  8 Pagesexamines how psychologists are addressing the connection between green outdoor spaces and student behavior. Researchers from many different fields of psychology, clinical, developmental, behavioral, and ecological, have been looking into stress relief for decades, but have only recently in the early 1990s begun looking into the interaction between green outdoor space and its restorative effects on student stress, anxiety, attention and depression. We will review the growing body of scientificRead MoreVideo Game Violence And Violent Video Games2382 Words   |  10 Pagesconnection to mass shootings I was not able to conduct the research. However, for this paper I chose to conduct a literature analysis to see what research has been conducted and to seek out gaps and themes in this research. Introduction After the elementary school shooting of Sandy Hook in 2012 this issue of violent video games became a hot issue calling for a connection of violence to video games. However, the final investigative report suggested that he was more a fan of nonviolent games (FergusonRead MoreFS 1 portfolio10152 Words   |  41 PagesFulfillment Field Study 1 Rachel Shayne A. Besangre Student Mrs. Terencia R. Arnejo Instructor October 2013 I. Acknowledgement I am very much thankful to the teachers, faculty, student and parents who helped me and gave me ideas that inspired me and touched me deeply, without them I could not finish this partial fulfillment of Field Study. I also thank the school personnel, ________________, _________________ that graciously welcome and allowed me to have an observation of their respectiveRead MoreEssay about Bullying Research Study2838 Words   |  12 PagesStudies indicate that bullying is highly prevalent in classrooms today and that bullying has negative consequences on self-esteem, motivation and learning. Administrators understand the seriousness of bullying and agree that prevention programs should be implemented. Studies have been conducted on how to prevent bullying using school-wide inclusion programs but no studies have currently been conducted regarding one teacher’s attempt at providing a safe learning environment using these resources

Sunday, December 15, 2019

Wwii the Good War Free Essays

US History: Surv Since 1877 The Good War? Many Historians call World War II â€Å"The Good War. † The Second World war consumed every corner of the globe, pitting the world’s biggest powers against each other. We will write a custom essay sample on Wwii: the Good War? or any similar topic only for you Order Now There were two sides the Axis powers and the Allied Powers. The Axis included many Germany, Japan, and Italy. The Allied powers included the Soviet Union, United States, British Empire, China, and France to name a few. World War II was caused by several things. One was the Treaty of Versailles which Germany could not afford to pay. In turn they empowered a man who vowed to rip up the treaty. Two other reason were the failure of appeasement and the failure of the league of Nations. There are many reasons why people think that World War II was â€Å"The Good War,† Paul Fussell gives a good account on the subject. A Good War, A Just War, A Moral: Fussell’s accounts simply show that these terms are simply not possible for the teenage kid being shipped off to fight in the war at the tender ages of 18, 19, 20, or even 17. For American troops, the first unpleasant act in their active and dangerous participation in what has been misleadingly termed the Good War was throwing up in the transport conveying them to the United Kingdom (Fussell pg. 15). † Fussell references to how the war is misnamed â€Å"The Good War† here. He suggests how can the war be good when we are putting these young boys in situations were they are throwing up out of fear. The fear is not the only problem, the men ate ter rible food twice a day standing up while the officers ate at white linen tables with nice cutlery and better food. This was not the firs blow to his morale though. In training, many draftees were greeted with the letters R. T. C. which the draftee quickly learned meant replacement training center (pg. 95). Many thoughts would enter the draftees head after reading those letters, â€Å"Why, he wondered, were so many hundred of thousands of drafted boys needed as replacements? For whom or what? Was the army expecting that many deaths or incapacitating wounds (Fussell pg. 95). † He soon learned that the answer was yes which as you can imagination was quite demoralizing and does not condescend to â€Å"The Good War† idea. Another Concept that Fussel used to support his motion that World War II wasn’t the good war everyone was talking about; was disproving the idea that only the germans spared innocent life’s. He talks about the measures that the Allied forces used to protect the german assumption that the FUSAG was going to attack at Pas De Calais (Fussell pg. 32). â€Å"To move troops and reserves quickly to this fancied battlefield, Hitler would have to use railways, railway stations, and alas, railway towns, where many French civilians were killed (Fussell pg. 32). The allies bombed many french railroad structures and in the process killed many innocent citizens. The innocent killing of civilians could not relate to World War II being called the â€Å"The Good War. † If World War II, was â€Å"The Good War† then why was there so much desertion. Relating back to one of the problems I mentioned earlier, one of the main causes of desertion was fear. â€Å"Many GIs were so scared that they required special attention. Says an American woman who worked with the Red Cross, â€Å"Just before they went across to France, belts and ties were removed from some of these young men. They were very, very young (Fussell pg. 108). † Fussell tells of a battle in france, where a fresh battalion arrived to relive a unit that was battered from fighting and many of the men had been killed. Their bodies not yet been removed, but were laid out neatly just behind the foxholes and decently covered with pine boughs (Fussell pg. 107). When the reinforcements say this, they instantly disappeared only to show up many months later. How can World War II be â€Å"The Good War† when young men are disbanding out of pure fear. World War II may be being fought for a just reason. Hitler is clearly an uncontrollable menace who needs to be put down. On the other hand, World War II cant be â€Å"The Good War† that many historians claim it to be. Just as Fussell suggests a war can’t be good when we are sending our teenage young men in extreme situations which cause them to vomit out of fear. Also how can a war be good when we are taking the lives of innocent civilians. In the end, World War is not â€Å"The Good War† that many suggest it to be. How to cite Wwii: the Good War?, Papers

Saturday, December 7, 2019

Mullan Ltd Ratio Analysis

Question: Evaluate the Mullan Ltd financial performance and position of the business? Answer: 1.0 Introduction This report evaluate Mullan Ltd financial performance and position of the business. The financial status is observed by analysis of income statement, balance sheet and ratio analysis of profitability and liquidity, efficiency, financial gearing and investment. The calculations are generated for each ratio through period of two financial years. The aims of this calculations is to represent information of overall business performance in relation with any further activities from investment, finance or operational perspective. The report also focused attention on working capital analysis and draw possible activities, which could improve the company financial position. In addition the report analyse and evaluate possible external financial investment from venture capitalist GF PLC. Furthermore the report observe, compare and justify four different external financial resources available as potential options for Mullan Ltd. 2.0 Mullan Ltd Financial overview Before detailed ratio analysis observation of the statement of financial position is important to indicate issues of company performance.According to (Atrill McLaney, 2013) overview in categories such assets and revenue, cash balance and debts are useful to identify issues, which ratios may not be able to detect: Decline the value of non-current assets and huge increasing in sales revenue. The non-current assets declined about 6% in 2015 (from 9.06m to 8.55m). Sales revenue expand about 67% from 15m (2014) to 25m (2015). Furthermore Mullan Ltd indicate slump in the figure of Land and buildings about 31% (from 6.96m in 2014 to 4.8m in 2015). According to Note 3 company increase their bank loan amount over freehold land and buildings. In this case decreasing the assets levelcould be the reason for refusing further loans and overdrafts.However the company increase investment in equipment and vehicles. This could be in relation with the planning expansion in US and China markets. Increasing in the working capital elements Inventories increased more than 4 times (from 700 thousands in 2014 to 3m in 2015). According to the current situationthis could be explained with company interests to invest on toys. Moreover the company aims to reserve this capital in stocks and secure further sales over the positive sales indications. In the other hand trade receivables level alarming that the company sales on credit position, which could be in relation with their interest of increasing the profit. Cash balance increase from 36 thousands in 2014 to 501 thousands and the result is significant comparing the 2years period, but however the amount received in cash over the figure of trade receivables is much lower and indicate weaknessesin the cash flow management. Debts and debts capacity In this segment of the analysis Mullan Ltd indicate negative signs over the positive sales revenue. Three elements warning and tight up the position of the business with further potential investors and lenders investments. Decreasing the level in Land and buildings and assets overall and increasing the amount of loan from 5.7m to 7m (Note3). Additionally also the bank overdraft (2.5m) used for paying damages during the situation in Indian factory. Usually investors and lenders are highly sensitive in decreasing the level of non-current assets. Many specialists determine non-current assets as highly liquid element, which could be transferred quickly into real value of money. Operating profit The level of operating profit increased from 1.95m(2014) to 5.2m (2015)and encourage that company could realise their plans in the toys market. In the other hand the figure of expenses and bad debts written off also increased. The calculation from expenses over the sales revenue detect increasing from 14.3% in 2014 to 20.4% in 2015. Comparing the results of the operating profit is significant, because is achieved without increasing the number of the employees over the period.However the costs vibrating and expand, which indicate weak company control over the expenses elements. However this could be normal in termsof aggressive strategy on sales. Overview summary The income statement of Mullan Ltd business indicate weak management and control in costs of sales and specially in expenses and bad debts written off. Company expansion in sales revenue could be explained with the aggressive marketing plan. According to statement of financial position Mullan Ltd indicate alarming increasing in non-current liabilities from 11.67m (2014) to 15.68m (2015). Non-current assets decreased from 9,06m (2014) to 8.55m (2015). Comparing the results in these elements worrying for the company long-term business position. The figure in current assets encourage and they increased from 5.07m (2014) to 12.9m (2015). On the other hand current-liabilities increased from 2.46m (2014) to 5.77m (2015). The comparison on these elements indicate that the company reserve capital in current assets position. This is understandable according to expanding level of sales revenue. However to analyse in more details Mullan Ltd business position this report provide information based in ratio analysis calculations. This method is used in relation to detect any issues and provide recommendations in terms of profitability and liquidity, efficiency and financial gearing and investment. Profitability Mullan Ltd achieve significant results in measures of profitability. According to the result of ROSF ratio from 13.6 (2014) increasing to 42.4% (2015) the business utilised thefunds available to the shareholders. This positive result is important and provide opportunities for further larger investment in toys market. The result in average encouraged, but however in 2015 the shareholders inject the business (Note3) with larger investment. Ideally the business growth should be achieved over the same level of investment.(Atrill McLaney, 2013). ROCE ratio from 14.26% (2014) increasing to 38.03% (2015) andthe figure indicate effective operation with funds deployed in the business. This measure is fundamental in comparing inputs with the outputs and vital in assessing the effectiveness (Atrill McLaney, 2013).The measures of operating profit and gross profit margin ratios also confirmed the trends of optimistic profitable management activities. Increasing level in operating profit margin from 13% (2014) to 20.8% (2015) consider and present positive result in terms of trading business operations and performance. However management activities could attempt to minimise the figure of selling, distribution and administration expenses if possible and with relation to the business interests and specifications. The arising level of debts written off also disturb and should not be ignored. In gross profit margin ratio Mullan Ltd achieve increasing from 27.33% (2014) to 41.2% (2015), which indicate well management in cost of sales. This mean that the costs of sales are relatively lower comparing 2014/2015 and sales management achieve optimistic results. Moreover the reasons could be prices level movement for both sales or/and purchases and in this situations business utilised their profit figure. Efficiency The calculations of efficiency ratios detect weaknesses in management oftrade receivables, where the period increased from 97 days to 125 days. This result indicate that the company sales are achieved over the extension of the settlement period. Moreover in this condition Mullan Ltd allows their clients to hold capital for longer period, which decreased the opportunity to expand with own investment in China and USA market. At the same time the company settlement period for trade payables slightly changed with one day (from 63days to 62 days), which shows well management in relation with suppliers. However it appears that Mullan Ltd could attempt to extend their payables period in relation with interests of the company expansion. However the capital structure in the assets and especially in trade receivables require management attention in terms of preventing the irrecoverable debts from customers. Mullan Ltd achieve important increasing of their sales revenue in 2014/2015. The overall observation of their income statement indicate good financial performance and growth. In addition the results are encourage that the company could succeed in their plan for expanding in US and China markets. The accident in their Indian factory and the financial results exposed well management in crisis situation.However is important the company to focus the attention to prevent further similar situations, which could have negative impact in their financial stability and overall position of the business.To explore the company potential in order this report implement analysis on ratio measures, which are used to evaluate Mullan Ltd financial position and results of company operations in 2014/2015: Profitability measures Liquidity measures Efficiency measures Financial gearing measures Investment measures 2.1 Profitability measures Companys Gross profit increased from 27.33 to in 41.2% suggesting company maintained its inventory costs effectively. Additionally the operating profit margin increased from 13% (2014) to 20.8% (2015) consider and present positive result in terms of trading business operations and performance. (Best, 2000) There are four key territories that can drive profitability. These are lessening costs, expanding turnover, expanding profitability, and expanding proficiency. Organization can likewise venture into new market segments, or grow new items or administrations. Close administration of organization's expenses can drive organization's profitability. Most organizations can discover some wastage to diminish, it's imperative not to cut expenses to the detriment of the nature of organization's items and administrations. Utilizing movement based costing is a viable approach to locate the genuine expense of particular business exercises. Movement based costing demonstrates to you the amount it costs you to complete a particular business capacity by ascribing extents of every one of organization's expenses -, for example, pay rates, premises or crude materials - to particular exercises. (Bragg, 2000) The starting investigation may take a little time however utilizing activity based costing regularly shows up expenses (and accordingly potential efficiencies) that you would not typically reveal utilizing more customary costing strategies. It's a smart thought to audit organization's evaluating routinely. Changes in organization's commercial center may imply that you can raise organization's costs without gambling deals. Notwithstanding, it's savvy to test any value ascends before you make them perpetual. Consider the Pareto guideline (regularly known as the 80/20 principle) and how it could apply to organization's business. In straightforward terms, applying the Pareto rule proposes that around 80 for every penny of organization's benefit is picked up from 20 for every penny of organization's items or administrations. The same rate of benefit is regularly additionally picked up from the same rate of clients. Concentrating on organization's most beneficial clients - regardless of th e possibility that it means releasing the less gainful ones - could help organization's profitability, insofar as it is taken care of painstakingly. A standout amongst the most clear courses to expanding organization's profitability is to purchase all the more viably. It bodes well to survey organization's supplier base routinely and check whether you can purchase the same crude materials all the more economically or proficiently. Notwithstanding, attempt to guarantee that you keep up quality in the meantime. (Helfert, 1987) 2.2 Liquidity measures Companys liquidity position is quite currently stable as there was very less movement observed in the liquidity ratios as the current ratio increased from 2.06 times to 2.23 times where as the quick ratio decreased from 1. 77 to 1.71 suggesting that company needs to improve its liquidity position. (Higgins, 1983) Diminishing overhead is a way the organization can build liquidity. Overhead expenses or working costs incorporate numerous things that don't create a benefit, or do as such just by implication. Some basic overhead costs incorporate rent, utilities, protection and expert expenses, for example, licenses or required industry affiliation enrollments. Most organizations can decrease some of these costs. For instance, long haul protection policyholders can now and again arrange a superior rate. Programmed indoor regulators that raise or lower the temperature at the end of the business day regularly bring down utility expenses. (Horrigan, 1978) Organization can shed superfluous advantages for expansion liquidity. Organizations now and again cling to resources after the advantages no more create a benefit. For instance, the organization may possess a little building in which it stores occasional utilized resources, for example, more established hardware. On the off chance that the gear never inspires gives something to do, it ought to be sold or discarded, which clears the building for more gainful finishes. Instead of paying for upkeep on a building to store hardware, the business can lease the building and make another income stream, which enhances liquidity. Both accounts receivable and accounts payable effect liquidity. To build liquidity, the organization ought to reliably audit accounts receivable to ensure clients get and pay bills on time. Delays in sending bills, especially in organizations without a settled charging timetable, can seriously hinder income and harm liquidity. Regarding accounts payable, merchants once in a while offer a more drawn out instalment arrangement or portions when managing a business. By bringing down aggregate instalments due or spreading out the instalments with longer interims between bills, the business can enhance its liquidity. 2.3 Efficiency measures Companys efficiency ratios suggest that companys efficiency with regard to operation efficiency is declining as the average inventory turnover period decline from 22 days to 44 days suggesting decreased turnover. (Muro, 1998) At the point when the business has wasteful procedures, for example, obsolete telephone frameworks or a drowsy system, representatives can get baffled, on the grounds that they can't complete their employments the instruments gave. Clients may see that dissatisfaction and lose trust in your business. Much more dreadful, esteemed workers can get to be worn out and choose to proceed onward. Not just have the organization lost a gainful laborer, organization must invest energy and cash enlisting a substitution. To guarantee workers are profitable and fulfilled, your business needs, at any rate, a safe, solid, constantly accessible system. (Palepu, Healy and Bernard, 2000) 2.4 Financial gearing measures Companys gearing ratio decreased from 48.84% to 44.65% suggesting company is maintaining its capital structure efficiently. However to further control the risk, company would need to reduce the gearing. (Rees, 1995) There are various strategies accessible for maintaining organization's gearing ratio, including: The top managerial staff could approve the offer of shares in the organization, which could be utilized to pay down debt. Negotiate with loan specialists to swap existing obligation for shares in the organization. (Rodgers, 2008) Diminish working capital. Expand the rate of accounts receivable accumulations, diminish stock levels, and/or protract the days required to pay accounts payable, any of which delivers money that can be utilized to pay down obligation. Expansion benefits. Utilize any systems accessible to build benefits, which ought to produce more money with which to pay down obligation. Investment measures Companys dividend payout ratio declined from 33% to 12% suggesting that company decided to reduce the profit to be distributed among the shareholders. Such policy would affect the share holders of the company especially those who are dependent on the regular dividends from their investments. However the companys earning per share increased from 0.2 to 0.68 which would enhance the shareholders confidence in the company. (Steffy, Zearley and Strunk, 1974) On the whole it could be said and recommended that company should maintain a stable and sustainable earnings for the shareholders and it should also ensure that a reasonable amount of income shall be distributed among the shareholders to keep them satisfied. 6.1 Appendix A: Income statement for Mullan Ltd Income statement for the years ended 31st December 2015 2014 Sales revenue 25,000 15,000 Cost of sales Opening inventory 700 600 Purchases 17,000 11,000 17,700 11,600 Closing inventory (3,000) (14,700) (700) (10,900) Gross profit 10,300 4,100 Selling and distribution expenses 3,800 1,456 Administration expenses 1,000 544 Bad debts written off 300 (5,100) 150 (2,150) Operating profit (before interest and taxation) 5,200 1,950 Interest payable (560) (456) Profit before tax 4,640 1,494 Tax (1,531) (494) Profit for the year 3.109 1,000 6.2 Appendix B: Statement of financial position for Mullan Ltd Statement of Financial Position as at 31st December 2015 2014 000 000 ASSETS Non-current assets (Note 1) Land and buildings (Note 2) 4,800 6,964 Equipment 2,852 1,600 Motor vehicles 900 500 8,552 9,064 Current assets Inventory 3,000 700 Trade receivables 8,570 4,000 Other receivables 829 330 Cash 501 36 Total assets 21,452 14,130 EQUITY LIABILITIES Equity Ordinary shares of 1 each 5,000 5,000 Retained profit 3,679 970 8,679 5,970 Non-current liabilities Loan notes (Note 3) 7,000 5,700 Current liabilities 15,679 11,670 Trade payables 3,184 1,886 Other payables (inc. Taxation) 89 524 Bank overdraft 2,500 50 Total equity and liabilities 21,452 14,130 6.3 Appendix C: Ratio Calculations 2015 2014 Profitability Gross profit margin Gross profit 10,300 4,100 Sales revenue 25,000 15,000 41.20% 27.33% Operating profit margin Operating profit margin 5,200 1,950 Sales revenue 25,000 15,000 20.80% 13.00% Return of capital employed Operating Profit 5,200 1,950 Share+Reserves+Non-current liabilities 15,679 11,670 33.17% 16.71% Return of share holders and profits Profit after tax 3,109 1,000 Share Capital+Revserve 8,679 5,970 35.82% 16.75% Efficiency Average inventory turnover period =Average inventory cost of sales Average inventory cost of sales 1,850 650 cost of sales 14,700 10,900 46 days 22 days Average settlement period for trade receivables Trade receivables 8,570 2,000 Credit sales 25,000 15,000 125 days 97 days Average settlement period for trade payables Trade payables 3,184 1,886 Credit Purchase 17,000 11,000 62 days 63 days Sales revenue to capital employed Sales revenue 25,000 15,000 Shares capital+Reserve+Non current liabilities 15,679 11,670 1.59 times 1.29 times Sales revenue per employee Sale revenue 25,000 15,000 Number of employee 100 100 250 150 Liquidity Current ratio Current assets 12,900 5,066 Current liabilities 5,773 2,460 2.23 times 2.06 times Acid test ratio Current assets - Inventory 9,900 4,366 Current liabilities 5,773 2,460 1.71 times 1.77 times Gearing Gearing ratio Long term non current liabilites 7,000 5,700 Share+Reserves+Non-current liabilities 15,679 11,670 44.65% 48.84% Interest cover Operating profits 5,200 1,950 Interest payables 560 456 9.29 times 4.28 times Investment/Shareholders Dividend payout ratio Dividend for the year 400,000 330,000 Profit after tax 3,109,000 1,000,000 12.87% 33.00% Earnings Per share Profit after tax 3,109 1,000 Original shares 5,000 5,000 0.62 0.20 References Asx.com.au, (2015).Home - Australian Securities Exchange - ASX. [online] Available at: https://www.asx.com.au/ [Accessed 15 Sep. 2015]. Best, R. (2000).Market-based management. Upper Saddle River, N.J.: Prentice Hall. Bragg, S. (2000).Financial analysis. New York: Wiley. Helfert, E. (1987).Techniques of financial analysis. Homewood, Ill.: Irwin. Higgins, R. (1983).Analysis for financial management. Homewood, Ill.: Dow Jones-Irwin. Horrigan, J. (1978).Financial ratio analysis. New York: Arno Press. Muro, V. (1998).Handbook of financial analysis for corporate managers. New York: AMACOM. Palepu, K., Healy, P. and Bernard, V. (2000).Business analysis valuation. Cincinnati, Ohio: South-Western College Pub. Petty, J. and Titman, S. (2015).Financial Management: Principles and Applications. 6th ed. Pearson Australia. Rees, B. (1995).Financial analysis. London: Prentice Hall. Rodgers, P. (2008).Financial analysis. Oxford: CIMA. Steffy, W., Zearley, T. and Strunk, J. (1974).Financial ratio analysis. Ann Arbor: Industrial Development Division, Institute of Science and Technology, University of Michigan.

Saturday, November 30, 2019

Sarcasm in Pride and Prejudice free essay sample

Sarcasm in Pride and Prejudice Criticising Social Class â€Å"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife† (1). The opening sentence of Jane Austen’s Pride and Prejudice does not only contain the novel’s major topic of marriage, but also presents an important stylistic device the author has been using throughout the whole book: Sarcasm. For further argumentation, one would definitely have to define the meaning of â€Å"sarcasm†. The Free Online Dictionary provides several definitions of sarcasm: 1. A cutting, often ironic, remark intended to wound. 2. A form of wit that is marked by the use of sarcastic language and is intended to make its victim the butt of contempt or ridicule. Two main aspects have to be looked at in detail, again: the mentioning of â€Å"ridicule† and the meaning of â€Å"wit†. â€Å"Ridicule† is the feature that is attached to most of the characters in Pride and Prejudice and can bee seen in the character’s own behaviour or it is pointed at in comments of others. We will write a custom essay sample on Sarcasm in Pride and Prejudice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The meaning of â€Å"wit† is even more important, as the Free Online Dictionary defines it as â€Å"the ability to perceive and express in an ingeniously humorous manner the relationship between seemingly incongruous or disparate things. † Actually, Jane Austen is perfectly able to produce this kind of wit and uses it to produce sarcasm as the novel goes on, as will be discussed later. As a reader of Pride and Prejudice, the opening sentence might seem straight forward at first sight and in no way arguable. The want of getting married seems to be natural and human. Still, by reading on, one will find Mrs Bennet, the mother of five young unmarried ladies, narrowing this first sentence to: â€Å"Oh! Single, my dear, to be sure! A single man of large fortune; four or five thousand a year. What a fine thing for our girls! †, while telling her husband about a young well-settled man having moved to a nearby estate (1). This kind of changing the meaning of a sentence or even whole passage into a sarcastic one, is simply the â€Å"wit† having been announced earlier. Having read the whole story, an attentive reader will have realized that Mrs Bennet is â€Å"a woman of mean understanding, little information, and uncertain temper. When she was discontented she fancied herself nervous. The business of her life was to get her daughters married; its solace was visiting and news† (3). Therefore, already the first sentence suddenly appears in a sarcastic tone if we take in consideration that this â€Å"universally acknowledgement† rather seems like Mrs Bennet’s own acknowledgement, or even more: her desire. One could argue that Mrs Bennet resulting presents a character that is caricatured in order to be laughed about, as Kalil also states in her note on Pride and Prejudice. However her status in society and her living situation completely changes this view. As a loving mother, who has in mind, that her daughters will never be able to hire the house they live in, she naturally would have no other thought than marrying her daughters to a man in â€Å"good fortune† who will be able to afford a home for both of them. This is also the reason why Mrs Bennet does not mind her second eldest daughter, Elizabeth, getting married to Mr Collins, her husband’s cousin and clergyman, who will hire the house the Bennet family lives in. Actually, Mrs Bennet finds Mr Collin â€Å"odious† (46), â€Å"hypocritical† (46) and a â€Å"false friend† (46), and therefore he would under no circumstance be a good party for her Elizabeth, but the fact of him being the hire of Longbourne, makes her allow him to propose to Elizabeth. Actually, this shows that people of the middle class sometimes will have to act strangely or even like a caricature (Blumenroth. 006: 17) in order to climb the social ladder. The characters in the story that are positioned on a higher level of society, on the other hand, are definitely presented sarcastically by the implied author herself, or even by focalizing characters in the story. As a result one can say that Jane Austen presents characters of higher class in a sarcastic way in order to criticise the upper class. Beginning with the character in the novel, who is highest on the social ladder: Lady Catherine De Bourgh. Being the daughter of an earl and the widow of Sir Lewis De Bourgh, make her able to own a luxurious house, named Rosings. Lady Catherine especially shows her arrogant character in many passages of the novel: She is aware of her higher rank and therefore believes that she owns the right of correcting everyone and controlling the lives of those around her (Ernst. 2008:23) Nevertheless, many passages can be found, which illustrate how opposed Jane Austen was to the character she herself created, which she expresses trough sarcasm. The first aspect that stands out by analysing Lady Catherine is her behaviour, which absolutely does not fit her high rank. First introduced by Mr Collins in chapter 14, she is described as following: The subject elevated [Mr Collins] to more than usual solemnity of manner, and with a most important aspect he protested that he had never in his life witnessed such behaviour in a person of rank – such affability and condescension, as he had himself experienced from Lady Catherine. † (50) Of course, this description is being focalized by Mr Collins and is not a characte risation by the omniscient narrator – the implied author. How him focalizing this description, effects the image the reader gets of Lady Catherine, will be discussed later. Still, Mrs Bennet agrees that this behaviour of Lady Catherine seems to be â€Å"all very proper and civil†, and she adds that :†it is a pity that great ladies in general are not more like her† (50). As Mr Collins continues, he praises Lady Catherine’s opinion on young women due to their distinguished birth being marked by extremely beauty (50). Taking in consideration that Lady Catherine’s daughter is of a sick constitution, which prevents her from â€Å"making the progress in many accomplishments† (51), it is not only silly, but even more sarcastic of Lady Catherine talking about young woman in that way. Her narrow-mindedness makes her think that birth-given rank creates beauty, which is unconsciously sarcastically commented on, by Mr Collins. This is already the first part in the novel, which presents Lady Catherine in a sarcastic way, because the reader will later realize that Lady Catherine is an insulting and unfriendly person and that her manners do not fit her social status. Taking her bad manners in consideration, also Mrs Bennet’s remark will surely sound sarcastically. Additionally, to Lady Catherine’s behaviour, which makes her high status already questionable, she is the one who makes herself look even more ridiculous. A key-passage of this â€Å"self-destroying† action is shown in volume III, chapter 14, when Lady Catherine comes to visit Longbourne in the early morning to accuse Elizabeth of spreading the report of marrying Lady Catherine’s nephew Mr Darcy. In this conversation, she accuses Elizabeth of her status not being high enough for her nephew of good fortune, Mr Darcy, whom she intended to marry her own daughter. Ironically, Lady Catherine does not only insult Elizabeth during this speech, but even more, embarrasses her nephew by accusing him of being out of his mind by proposing to a woman of Elizabeth’s class. She therefore criticises his ability to choose the right woman to marry. This scene includes even more sarcastic hits at Lady Catherine, which are presented through Elizabeth’s answers and arguments. While Lady Catherine cannot believe that the rumour about her nephew and Elizabeth should to the smallest account be true, she nevertheless travels all the way to Longbourne to ask Elizabeth about it in person. As Elizabeth fittingly remarks, the Lady would have never made this long way out to her home if she was definitely sure about the marriage being impossible to happen. Lady Catherine, realizing that her seemingly strong and energetic appearance do not affect Elizabeth, finally cried in rage: â€Å" [†¦] I am almost the nearest relation he has in the world, and am entitled to know all his dearest concerns! † (271) At this point of the conversation, it becomes obvious that Lady Catherine has a totally abnormal definition of â€Å"relation†. She claims that she knows everything about her nephew’s concerns, but still she has to ask Elizabeth about the purportedly marriage, instead of asking him directly or even having been told by him in advance. She thinks that being related family members makes her more important and even more close to him as Elizabeth, whom he might be in love with. This does not only show that Lady Catherine, the person of highest status in the novel, cannot estimate her power and influence on people, but also that she has a completely wrong image of relationships and feelings. Another passage, earlier in the novel, also shows how narrow-minded Lady Catherine is presented. When Elizabeth is invited by Mr Collins to firstly meet Lady Catherine at latter’s domicile, she is asked several questions about her family and her education. When it comes to talk about her four sisters, who have all been raised by her mother without the help of a governess, Lady Catherine is bewildered about it: â€Å"Has your governess left you? † â€Å"We never had any governess† [†¦] â€Å"Then who taught you? Who attended you? Without a governess you must have been neglected. [†¦] I always say that nothing is to be done in education without steady and regular instruction, and nobody but a governess can give it. † (127) Lady Catherine does at first not realize that she insults Elizabeth as being uneducated but also her mother as not being able to raise her children as well as a governess could have done. Again this shows on the one hand how unfittingly she behaves according to her high position in society, and on the other hand, how little she knows about feelings and relationships. Additionally, as Lady Catherine repeats again and again how skilled her daughter Anne is, but that due to her illness she is not able to show these skills, she proves herself as a fool, by pretending to know her daughter although she admits not having raised and therefore not being close to her daughter. One could argue that Lady Catherine is simply a rude, unsentimental character and nothing more. But the way she has been described before the reader even meats her personally in the novel and the discrepancy to her actually behavior, as well as the fact that she, as the person of highest rank, is one with the worst manners throughout the whole novel, add a sarcastic tone to her whole appearance. One cannot take her for full and at least her argument with Elizabeth about the marriage might make a reader laugh about her. To strengthen the argument of high-class people being presented in a sarcastic way, another character has to be presented, who has already been introduced earlier. Mr. Collins, who is typically not counted to the members of the high class, does play a similarly sarcastic role like Lady Catherine. Due to one outstanding reason, Mr. Collins can be seen as belonging to the higher class of society: he thinks of himself as something better than for instance the Bennet family, because he sees himself being accepted and understood by Lady Catherine and her society. This can be seen shortly before the visit at Rosings, when he reminds Elizabeth not to make herself uneasy about her apparel (123 ff. , as Lady Catherine is â€Å"far from requiring that elegance of dress in us, which becomes herself and daughter† (124). He advises her to put on whatever of her clothes was superior to the rest, as there was no occasion for any thing more, and finally, he remarks that Lady Catherine would not think the worse of her for being simply dressed, because she liked to have the distinction of rank preserved (124). Additionally, Mr. Collins will definitely hir e the estate of Longbourne and therefore will climb the social ladder by owning this place. As a result, one should take him as a member of the higher middle class, on the edge to the higher class. Therefore, his sarcastic presentation also proves the thesis of high-class people being presented more sarcastic in the novel. Mr. Collins’ character is one of most ridiculous ones in the whole story, mostly created by his way of speaking and his imagined highly recommended status. When Mr. Collins first enters the story, he is described by Mr. Bennet as seemingly being â€Å"a most conscientious and polite young man† (48), and he doubts not that Mr. Collins will â€Å"prove a valuable acquaintance† (48). Elizabeth, on the other hand, has quite a different view on him: â€Å"He must be an oddity, I think. I cannot make him out. There is something very pompous in his stile. [†¦] Can he be a sensible man? † After having met, the initially positive impression Mr. Bennet had about Mr. Collins, is corrected after latters visit at Longbourne: â€Å"Mr. Bennet’s expectations were fully answered. His cousin was as absurd as he had hoped, and he listen ed to him with the keenest enjoyment, maintaining the same time the most resolute composure of countenance [†¦]† (51) Generally, Mr. Collins’ behavior during his whole visit makes him appear more and more ridiculous. As Ferguson-Buttomer correctly states, he is not aware of â€Å"the sarcasm in his host’s choice of words as Mr. Bennet comments that he possesses ‘the talent of flattering with delicacy’ (51)† after he has praised the heavy-handed compliments he prepares for his patroness’ daughter. At another point of his visit, he is firstly unaware of insulting his cousins by asking who of them has been preparing their meal, and secondly creates a even more ironic atmosphere when he â€Å"continued to apologize for about a quarter of an hour† (49). The sarcastic tone that always traps his character in the novel is produced by his unawareness of excessive manners and thoughtless speeches. However, not only the Bennet family proves his sarcastic presentation, but also the description of Charlotte’s his wife thoughts about marrying him: â€Å"Mr. Collins to be sure was neither sensible nor agreeable; his society was irksome, and his attachment to her must be imaginary. But still he would be her husband. â€Å" (94) Especially in contrast to what Mr Collins thinks about the marriage makes the whole situation even more sarcastic, as he is lead by Lady Catherine’s advice to find a wife as soon as possible (50), and therefore already feels satisfied by following this advice, due to his servility towards her. Actually, the intended author, still being focalized partly by Charlotte Lucas, presents his proposal even more sarcastically: â€Å"His reception however was of the most flattering kind. Miss Lucas perceived him from an upper window as he walked towards the house, and instantly set out to meet him accidentally in the lane. But little had she dared to hope that so much love and eloquence awaited her here. † (93) The â€Å"love† and â€Å"eloquence† are totally meant in a sarcastic way, as well as the â€Å"flattery† of his proposal. Charlotte does not see their marriage as a romantic ceremony, as she is simply relieved of not having to die as an old maid (94). These few passages already prove Mr Collins’ sarcastic presentation, and there is even more evidence to be found. In a nutshell, especially in comparison to the presentation of Mrs Bennet, who is settled in the middle class, Mr Collins and Lady Catherine De Bourgh appear in a completely sarcastic light. Their extreme behaviour and their mistaken self-assessment prove both of them to be ridiculous and caricatured. Therefore one has to take into consideration that the sarcastic presentation of high-class characters is intended to criticise their arrogance on the one hand, and their unnoticed stupidity on the other. Of course, as not every main character of the novel has been analysed, a general judgment about those of the higher class, might not seem appropriate, but the fact that exactly the person of highest rank (Lady Catherine) and a clergyman, who should live with humility (Mr Collins), show these negative features, strengthen the thesis of high class characters being presented sarcastically, in order to criticise the upper class. Bibliography: Primary Source: Austen, Jane. Pride and Prejudice. 1813. Edt. Kinsley, James. Oxford University Press. Oxford: 2008. Secondary Sources: Bhattacharyya, Jibesh. Jane Austens Pride and Prejudice: The Atlantic Critical Studies. Atlantic Publishers amp; Dist. 2005. Blumenroth, Isabel. Lydia’s Elopement and Its Functions in Jane Austen’s Prideand Prejudice. Grin Verlag. Santa Cruz: 2006. Ernst, Reni. The Presentation of Speech and Thought in Jane Austen’s â€Å"Pride and Prejudice† and in Joe Wright’s Film Adaptation. Grin Verlag. Santa Cruz: 2008. Ferguson-Buttomer, Phyllis. So Odd a Mixture: Along the Autistic Spectrum in ‘Pride and Prejudice’. 2007. London, Philadelphia: Jessica Kingsley Publisher. Gast, Nicole. Marriages and the Alternatives in Jane Austens Pride and Prejudice. Grin Verlag. Norderstedt: 2005. Herbst, Tobias. Jane Austens Criticism of the Clergy in Pride and Prejudice. Grin. 2006. Kalil, Marie. CliffsNotes on Austen’s Pride and Prejudice. IDG Books Worldwide, Inc. 2011: Foster city. Kellner Michael. The Humour of Pride and Prejudice. Grin. 2005. Swisher, Clarice. Readings ond Pride and Prejudice. Greenhaven Press. 1999. Teachman, Debra. Understanding Pride and Prejudice. Greenwood Press. 1997.

Tuesday, November 26, 2019

United Kingdom is a ethnically diverse country wit Essays - Holi

United Kingdom is a ethnically diverse country wit Essays - Holi United Kingdom is a ethnically diverse country with many different communities whitch reflect the multicultural nation that Britain is. Over the centuries people from around the world come to live to UK History OF MIGRATION IN UK Firts migrants were from Jamaica and whole Carribien (1948) People from Indian, Bangladeshi (1950) Pakistani families made Britain their home in (1960) Asian Ugandan refugees fled here in (1970) Followed by Somalis in 90 In recent years Eastern European citizens came in search for work For centuries people have settled in the UK, either through invasion, Britain's expansion into the world, to escape political or religious persecution or in search of better economic opportunities making the UK's record on multiculturalism second to none in Europe. People say that the best part is actually different cultures whitch bring their spieces, experiences or even their rituals so you can get a taste of the world within the city In a past differences between communities led to violence, but Britain tries to bring generations and cultures by projects together Caribbean and it's influence Notting Hill carnival grew out of Caribbean traditions. Today it is were cultures come together. It is an anual event. Since 1966 each august and it takes place for 2 days It is an amazing array of sounds, colourful sights and social solidarity. The very first carnival was an attempt to showcase the steel band musicians who played in the Earls Court of London every Weekend. When the bands paraded through the streets of Notting Hill, they drew black residents out on to the streets, reminding them of the Caribbean homes they had left behind. The very first carnival was an attempt to showcase the steel band musicians who played in the Earls Court of London every Weekend. When the bands paraded through the streets of Notting Hill, they drew black residents out on to the streets, reminding them of the Caribbean homes they had left behind. CHINA AND IT'S INFLUENCE Chinese New Year Celebrations of New Year in chinese calendar takes over whole world, so does it over the UK. As a legend goes, a monster, named Xi, always finds food in villages for its lack of food in winter. Villagers are afraid of this monster, so they come up with a way to frighten and expel Xi by lighting bamboos and paste red paper on their doors. Xi fears the sound of lighted bamboos and red color, so it runs away.People successfully chase away Xi. The day people expelling Xi, people call it Chu Xi which is the Chinese of New Year's Eve. (Chu in English means expelling or killing.). Nowadays, people still kindle bamboos in New Year's Eve, but just for celebrating the coming of New Year India India's culture is among the world's oldest People from India are very religious and have many festivals where they celabrate almost everything what is important for them Holi Festival of colours Is a spring festival, also known as the festival of colours or the festival of love. It is an ancient Hindu religious festival which has become popular with non-Hindus in many parts of South Asia, as well as people of other communities outside Asia including Great Britain Holi celebrations start on the night before Holi with a Holika bonfire where people gather, sing and dance. The next morning is a free-for-all carnival of colours, where participants play, chase and colour each other with dry powder and coloured water Holi is hindu celebration of spring. It takes part in february or march. It is acelebration of colours and worshiping of Vishna and Krishna Festivalis celebrated for 16 days 4 main sections multiculturalism has: rituals experiences cohesion- Britain tries to bring generations and cultures by projects together violence - Mainly because of religion and skin colour

Friday, November 22, 2019

A Doll’s House Analysis of Nora

A Dolls House Analysis of Nora â€Å"I must stand on my own two feet if I am to find out the truth about myself and about life,† To what extent is Nora a tragic heroine? -1497 words (excluding title) A Doll’s House by Henrik Ibsen is a modern tragedy that is centred around the life of a typical Norwegian household in the Victorian era, focusing on the trials and tribulations that face Nora Helmer in this patriarchal society. A Doll’s House explores not only the status of women, but how they are victims of social forces to the extent that they are left with the role of a â€Å"dollwife†. During the course of this essay, I intend to study the character of Nora and to what extent she qualifies as a tragic heroine. As the curtain opens to the first act, we are introduced to Nora as an â€Å"extravagant little person†, a â€Å"sweet little spendthrift†; giving the audience the impression that she will be yet another undeveloped female character as seen in previous tradition al tragedies. Ibsen uses patronizing language to portray Torvald’s view of his wife, how to him she was just a â€Å"sweet little skylark†, the word â€Å"little† emphasizing Torvald’s misogynistic ego, and how he uses typically ‘loving’ terms but makes them seem condescending and demeaning. Aristotle’s description of a tragic hero as outlined in his book Poetics , is where he discusses the aspects of one’s character which qualify one to be a tragic hero, ideas which have been accepted and expanded for several centuries, and often used as a ‘mould’ for tragic heroes. In order to reach my conclusion and decide to what degree Nora is a tragic heroine, I will compare Nora’s character to some of the ideas Aristotle discussed in his book. According to Aristotle, ‘the tragic hero is a man who is a mixture of good characteristics and bad characteristics’. Regardless of the ‘requirement’ of being male, Nora fits this aspect of his definition perfectly as she can be seen as both the epitome of good and evil within the play, depending on one’s perspective. Ibsen establishes Nora’s character as not purely vapid (as we perhaps thought based on our first impression of her) but a woman who gave up the â€Å"necess[ities] of life† and went to extreme lengths to â€Å"save [her] husband’s life†, even though it was considered â€Å"imprudent† in Victorian society, where a woman was â€Å"transferred† from being, firstly a good daughter, secondly a good wife and finally a good mother. Consequently, Nora’s character can also be seen as having ‘bad characteristics’ (one of Aristotle’s prerequisites of being a tragic hero) as she undoubtedly â€Å"commit[ted] a fraud† and as Krogstad says, â€Å"the law cares nothing about motives†, even if Nora â€Å"did it for love’s sake†. Ib sen stated that ‘a woman cannot be herself in modern society. It is an exclusively male society, with laws made by men’ with no regard to female emotions. Torvald â€Å" shakes his finger† at Nora and says that â€Å"a songbird must have a clean beak to chirp with†. Ibsen’s use of stage direction clearly shows Torvald’s condescending behaviour towards his wife. It also shows that even after eight years of marriage, Torvald Helmer underestimates his wife’s character or capabilities to the extent that it is questionable whether he knows her at all. Ibsen suggests that even though the plot unfolds in a male dominated society, those same men could be easily deceived by their wives, as shown by Torvald and Nora’s relationship. Even though Ibsen has followed Aristotle’s idea, he has left it open to interpretation as Nora’s actions can be interpreted as ‘good’ or ‘bad’.

Wednesday, November 20, 2019

Ip4 managing high performance Research Paper Example | Topics and Well Written Essays - 250 words

Ip4 managing high performance - Research Paper Example For instance, the human resource manager would solely focus on day-to-day welfare of employees. In spite of the fact that this strategy will compromise on the morale of employees, there are many ways of tackling this challenge. In the new arrangement, the human resource manager should solely focus on the welfare of employees by linking with department representatives (Burton & Obel, 2004). The choice of managers should follow a meritocratic process that prioritizes on current managers with longer experiences. In addition, the selection process should focus on managers who have come up with milestone ideas in the past. The organization should minimize conflicts by creating a structure whereby the lower-level managers can constantly interact with the upper-level managers. The managers should assure the employees that the levels of management separate on the basis of different responsibilities rather on the basis on prestige (Lumpe, 2008). In the end, this strategy will cover up for the costs of having a new administrative structure. This is because managers will possess distinct duties that they focus on the

Tuesday, November 19, 2019

Don't Ask, Don't Tell Policy Term Paper Example | Topics and Well Written Essays - 1250 words

Don't Ask, Don't Tell Policy - Term Paper Example   Significantly, there have been arguments in favor of as well as against the policy and a reflective analysis of the policy is required for a judicious judgment on the issue. â€Å"A Gall up poll taken in July 1993 found the public evenly split over both a â€Å"Don’t ask, don’t tell† policy and a question of whether homosexuality is incompatible with military service. Forty nine percent agree and 48 percent disagree with the statement â€Å"homosexuality is incompatible with military service† (National Defense Research Institute U.S. P.202). Therefore, this paper analyzes the various aspects of the policy â€Å"Don’t ask, don’t tell† to determine a careful position on the topic. Although there are several criticisms raised against the military’s ‘Don’t Ask, Don’t Tell’ policy, both in the Congress and among the general public, the military is not prepared for this drastic change as the positive re sults of the policy are several. Significantly, the policy DADT has already become a central element of the military policy regarding same-sex acts, a relaxation on the policy is not acceptable to the U.S. military. Therefore, I strongly agree with the idea behind the policy â€Å"Don’t ask, don’t tell† as this policy will help the U.S. military personnel in emphasizing the need for order and discipline in the army. The â€Å"Don’t ask, don’t tell† policy assumes greater significance as there is an imminent danger that the parents who are very much orthodox may not allow their children to join the army that it is lacking in high moral standards. A military unit would be sacrificing its reputation if it is lacking in discipline and unit cohesion. There are chances of internal disagreements and Soldiers may gather against the gay and lesbian groups and the military unit perishes under these circumstances.     

Saturday, November 16, 2019

Backgroud of Malaysia Airlines Essay Example for Free

Backgroud of Malaysia Airlines Essay Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is own by government of Malaysia. MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang, Selangor. MAS operates flights at its first base in Kuala Lumpur International Airport, and secondary base in Kota Kinabalu. Malaysian Airlines System Berhad is the holding company for Malaysia ¶s national airlines carrier, one of the fastest growing airlines in Asia. Malaysia Airlines has two airline subsidiaries, which is Firefly MASwings. Firefly operates scheduled flights from its two home bases Penang International Airport and Subang International Airport. The airlines focuses on tertiary cities although has recently launched services to Borneo from KualaLumpur International Airport. MASwings focuses or inter-Borneo flights. Malaysia Airlines has a freighter fleet operated by MASKargo, which managers freighter flights and aircraft cargo-hold capacity for all Malaysia Airlines passenger flights. MAS are using this type of craft Airbus A330-200 and A330-300. Boeing 737-400, 800 and400/400. Malaysia Airlines operates a fleet of aircraft with two cabin configurations. Malaysia Airlines B777-200ER fleet has a two configuration which is Golden Club Class and Economy Class. Its B747-400 fleet has a three-cabin configuration, also including First Class. Malaysia Airlines premium cabins and Economy Class have been giving numerous awards for excellence in product and service delivery. From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. With this online purchasing, the passengers need to fulfill their details like the destination they want to go and the departure place they want. The payment will settling via the online banking. Internet user can book their air ticket, hotel, and train ticket and rent car via Malaysia Airlines Website.

Thursday, November 14, 2019

Hamlet Plot :: essays research papers

HAMLET PLOT The play opens during the evening watch at the castle of Elsinore in Denmark. The last two nights, a ghost dressed in the dead King Hamlet’s armor has appeared as the clock strikes one. Three men, Horatio (Hamlet’s friend), Marcellus, and Bernardo, are talking, when the ghost appears once more. Horatio tries to talk to the ghost, but the ghost is silent and then disappears. The men try to figure out why the ghost has returned and decide that Hamlet should speak to his father’s ghost. Meanwhile, Prince Hamlet is at the castle with his mother, Queen Gertude, and her new husband, King Claudius, who is also Hamlet’s uncle. Claudius tells Hamlet that prolonged grieving for his dead father is not right. When they leave the room, Hamlet is alone to lament and think. "O God, God! How weary, stale, flat, and unprofitable Seem to me all the uses of this world!" Horatio then comes to greet Hamlet, who is delighted at his friend’s arrival. Horatio tells Hamlet about the ghost and Hamlet agrees to meet them. Laertes, the son of Lord Chamberlain Polonius, is getting ready to leave for France. He leaves his sister, Ophelia, with a warning not to pay much attention to Hamlet, who is trying to court her. Polonius also gives advice to Laertes. At night, Hamlet joins Horatio and Marcellus to wait for the ghost. The ghost calls Hamlet and Hamlet follows him, even though his friends plead against it. The ghost tells Hamlet the horrible secret--- his father did not die from a serpent’s bite but from poison. His father was murdered by Hamlet’s uncle, who has now married Hamlet’s mother! Hamlet is told to revenge his father’s death, but to leave his mother alone. As the ghost leaves, Hamlet becomes enraged at his uncle. From his intelligent, civilized self, Hamlet changes into an enraged person determined to kill his uncle. He decides to act insane so that no one will suspect him. Hamlet makes Horatio and Marcellus swear to tell no one what happened here. Later on, Ophelia tells her father in a fright that Hamlet appeared to her, his face white as if he had been to hell. Polonius believes that this madness is due to the fact that Ophelia doesn’t love Hamlet back. He goes to tell the King this. The King and Queen agree that Hamlet has gone insane.

Monday, November 11, 2019

Changes of Lifestyle for Young People Essay

Introduction There have been massive changes in lifestyle of young people a century ago and the life of teenagers today. Most of the changes are remarkable and dramatic. Nowadays, there are fresh forms of media like the internet and television. Family makeup and emphasis on values today are nothing in comparison to what they were a hundred years ago (Weil, 1997). The young people’s objectives and viewpoints are also dissimilar amid of the two periods. All these modifications have made people believe that life today for a young person is far harder than it was a hundred years ago. Evidently, there exists several distinctions between life lived by young people in older days and that lived by teenagers today. Young people a hundred years ago lived a sanctuary life in comparison to those of the current times. Today’s teenagers do not just hear of violent activities within their communities, but are also aware of what is taking place in their nations and the world at large (Shephard, 2011). This has been made possible through embracement of technology and media. Television and the internet have enabled several young adults have their lives affected in ways no one even knew probable. The world today has been compressed to one small village by satellites and technological advancements that make communication of people in different continents easy. In older days, people communicated by use of signs such as blowing of horns, lighting of smoke, using messengers to convey messages from one region to another. The use of letters and posters was extremely high. Nowadays, communication is through social media like Twitter, Facebook, email addresses, cell phones and Skype just to mention but a few. Televisions have enabled news and entertainment to be easy and interesting. It was extremely hard to locate someone with a television a hundred years ago. Only a few people possessed them and were assumed to be wealthy people in villages. Approximately 80 percent of teenagers today have access to television, have cell phones and can easily access the internet. That enhances communication for them (Weil, 1997). There are certain distinctions in household concepts of older times and present times. A young individual’s household should be the superior influence of their lives. Parents of young people a hundred years ago comprehended this, and did all they could do to make sure this happen. When one looks at what is called household today, it is not what individuals hundred years ago would term as a family. Divorce was never known in communities those days and if there was a kid, a mother and father were present too (Hoikkala & Suurpää, 2005). Teenagers were extremely keen to protect their siblings. It was not possible for children to have two mothers or fathers and had no choice between father mothers. Families today are prone to family violence, divorce cases and remarriages that make children have more than one mother or father. This has made teenagers today to ignore the concept of family values and can do whatever they wish at any time. Discipline is extremely low in teenagers today as compared to young people hundred years ago. Conclusion Life today is far away different with life lived hundred years ago especially when young people are involved. The family structures and bondages of older times were strong but today they no longer have power. Parents today do not have full authority or capacity to discipline their children. This makes them ignore the values and principles governing families. In older times, communication was poor but today communication is extremely easy since technology has made the world a small entity. Life has really changed and things are not the same at all. The more changes are experienced, the more life becomes hard. References Weil, A. (1997). Eight weeks to optimum health: A proven program for taking full advantage of your body’s natural healing power. New York: A.A. Knopf. Shephard, R. (2011). Lifestyle and the Respiratory Health of Children. American Journal of Lifestyle Medicine, 5, 1, 7-32. Hoikkala, T., & Suurpää, L. (2005). Finnish youth cultural research and its relevance to youth policy. Young, 13, 3, 285-312.

Saturday, November 9, 2019

The application of SMS Notification-Based Library

A library management system, also known as an automated library system is software that has been developed to handle basic housekeeping functions of a library. A Library is a temple of learning which plays a pivotal role in the overall development of a society. But, it is a known fact that libraries are not always safe and secure places and they are facing a variety of security concerns which includes the theft, mutilation of library materials and other unethical losses.But, it is the duty of the librarian to pep the library buildings, shelves and stacks open and free without losing items to make available or putting individuals at unacceptable risk from the malicious, avaricious or senseless acts of others. This study aims to develop a Library Management System which is more flexible and less time consuming. According to Manhandling et. Al (201 1), Libraries and information centers are very important in the development of any country,Manhandling(2011). Longitudinal spend on the ALMS is relatively small compared to other core corporate systems.There is an increasing drive for cost reduction through institutional workflow review, yester integration and the streamlining of corporate functions, recognition that the world is changing and that libraries need to change too, taking full account of the complex systems ecology within which they operate ,changing perceptions of what a library collection is and does, including collection and circulation, resource discovery, changes in ownership and control, personalization and seamless access to resources, Veronica, A. T. Al (2008). Comprehensive, flexible and more automated ALMS is yet to be recognized by the community. Libraries are increasingly aware of the need to ‘liberate' their data to allow users to rate new and innovative services and applications. To do so their platforms will require easy-to-use and accessible services for discovery and delivery. It is evident from the cited studies that a Library Managem ent System (ALMS) is very important in the development of any country.This study proposes to make use of a biometric device using a biometric, students can now easily transact in the library as compared to the manual process. This study is expected to contribute positively to establishing a way forward for Library Management. A significant part of the study focuses on the roles librarians lay in support of the research process, and the related expectations of researchers. Librarians believe their current role of providing expert advice and teaching on information literacy will continue to be important in the future.But while many researchers agree with this, libraries will need to ensure that effort is put into securing significant take-up of their expertise and advice by the research community. There are some significant differences between researchers' and librarians' views as to the future role of libraries in supporting research, and there is a need for dialogue teen them to ens ure that library services and expertise are developed and deployed in the most effective way. References: Veronica, A. Et. Al (2008).But the last decade has brought a sea-change in relationships between researchers and libraries. Technological developments and the availability of information resources online have changed how research is done, and also the services that academic libraries provide to their research communities. Both researchers and librarians have welcomed the benefits these changes have brought, adapting rapidly o them and seeking to exploit their potential to the full. And they both look forward to further change in the coming years.Figure 1 – Conceptual Framework of SMS Notification-Based Library Management with Biometric With the help of this system there are new features and process that a user will face in order to manage a Library in a fast and flexible way of working such as in borrowing books and in the process of getting information of the applicant f or registration purpose. Here, we developed LMS foALMShe sake of the user and the applicant in order to reduce the requirements that are manually brought. In Figure 1 above you'll see the new concept of borrowing and registering a mobile user in a private or a public library.This system is designed not Just in a one directed field of service the said system is developed to be a generic Library service. a) We'Ae chose to develop this system in order to make it more helpful and easy to use in a Library station whether it is a public or a private library usage. Here we've included a mobile user applicant in order to make his/her notified by the system automatically when the due date comes after borrowing books in the Library. b) In Bhere there can be no oubt tboutmuch of the literature in this area speculates on the future role oflibrbilberriese of which is particularly clear.Since 1995, or what TenopiTenor the â€Å"postweposted†, libraries have been seen as in danger of  "substitution†, HofmanHofmann. The web is becoming â€Å"a ubiquitous source of information† giving an â€Å"illusion ofdeptoptedomprehensiveness†, GriffiGriffith) that leads to a questioning of the valueovalueries and their collections. This review will not speculate on these future roles, butwilbobtail instead on the certainty of changing technology, increasingly digital nformaunpretentiousnessocietal shifts that have changed user expectations of library services.

Thursday, November 7, 2019

Free Essays on Cathedral Chartes

Gothic Sculpture In the Gothic period, remarkable sculpture was produced in France, Germany, and Italy. As in Romanesque times, much of it was made in conjunction with church architecture, although sculptured figures are also found on tombs, pulpits, and other church furnishings. France The great cathedral at Chartres exemplifies the stylistic evolution of the Gothic, which can be traced in viewing its portals. Its west entrance, the earliest, built in the mid-12th century, displays rigid, columnar figures with schematic drapery and similar, almost undifferentiated facial expressions; the later portals, on the north and south transepts, show greater differentiation of personality and costume, and even convey movement by means of a Gothic S-curve given to the axis of the body. Chartres Cathedral's sculpture, in addition, is a virtual encyclopedia of medieval knowledge; beyond the biblical narratives and depictions of various saints, one finds astrology, the labors of the months, the l iberal arts, and the virtues and vices portrayed. Many French Gothic cathedrals have similar sculptural programs, and, as at Chartres, the sculptors' names are unknown. By contrast, the name of a Flemish sculptor who worked in Dijon for the duke of Burgundy is known: Claus Sluter. Among his works the polychromed stone Well of Moses (1395-1403, Chartreuse de Champmol, Dijon, France), showing Moses and several other prophets, is unique for its capture of realistic details of anatomy, clothing textures, and distinct personalities. Also known is the name of one of the first women sculptors to be encountered in the history of Western art-Sabina von Steinbach-who assisted her father, the builder of Strasbourg Cathedral. She was responsible for the statues personifying the Church and the Synagogue (both 13th cent.), which are located near the south portals of the cathedral. Germany In Germany, Gothic sculpture frequently shows an emotional intensity and characteris... Free Essays on Cathedral Chartes Free Essays on Cathedral Chartes Gothic Sculpture In the Gothic period, remarkable sculpture was produced in France, Germany, and Italy. As in Romanesque times, much of it was made in conjunction with church architecture, although sculptured figures are also found on tombs, pulpits, and other church furnishings. France The great cathedral at Chartres exemplifies the stylistic evolution of the Gothic, which can be traced in viewing its portals. Its west entrance, the earliest, built in the mid-12th century, displays rigid, columnar figures with schematic drapery and similar, almost undifferentiated facial expressions; the later portals, on the north and south transepts, show greater differentiation of personality and costume, and even convey movement by means of a Gothic S-curve given to the axis of the body. Chartres Cathedral's sculpture, in addition, is a virtual encyclopedia of medieval knowledge; beyond the biblical narratives and depictions of various saints, one finds astrology, the labors of the months, the l iberal arts, and the virtues and vices portrayed. Many French Gothic cathedrals have similar sculptural programs, and, as at Chartres, the sculptors' names are unknown. By contrast, the name of a Flemish sculptor who worked in Dijon for the duke of Burgundy is known: Claus Sluter. Among his works the polychromed stone Well of Moses (1395-1403, Chartreuse de Champmol, Dijon, France), showing Moses and several other prophets, is unique for its capture of realistic details of anatomy, clothing textures, and distinct personalities. Also known is the name of one of the first women sculptors to be encountered in the history of Western art-Sabina von Steinbach-who assisted her father, the builder of Strasbourg Cathedral. She was responsible for the statues personifying the Church and the Synagogue (both 13th cent.), which are located near the south portals of the cathedral. Germany In Germany, Gothic sculpture frequently shows an emotional intensity and characteris...

Monday, November 4, 2019

Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Research Paper - Essay Example The laws that govern the sentences made towards the felons who commit drug related offenses include Three Strikes law and the Rockefeller Drug Laws. The Rockefeller laws were passed during a time that the government had declared war against drugs. Under this law, possession or sale of heroin, cannabis, and cocaine would call for a minimum of 15 years imprisonment (Barton-Bellessa et al. 50-51). Following the adoption of the Rockefeller laws, the prison population has been on the rise leading to constraints on available resources. The other law that has been criticized for being unnecessarily strict is the Three Strikes Law, which is directed towards individuals with previous counts of felony. Under this law, an individual convicted of a new felony having gone through a previous conviction of a serious crime is to be sentenced twice the term for the new crime (Judicial Council of California). Moreover, if a person was convicted of a crime having been through two prior sentences, this law requires that such an individual be imprisoned for at least 25 years or life imprisonment. Both laws have been criticized in the past and continue to receive criticism since they are unfairly harsh. Bearing in mind that prison space is finite, enacting such laws calls for additional resources, which come from the Amcferican taxpayers making their standards of living even harder. Therefore, I believe that this space should be filled with the most appropriate individuals and find alternative corrections for other criminals such as those who are drug related. For instance, drug related felons should be handled in community settings especially those that were involved in crimes while under the influence of drugs. Due to these laws, street addicts are being held in the prisons with insufficient resources for dealing with the mental health problems they might be going through as a result of the addiction (Gray). To me, from a logical perspective of view, it would not be of importance to imprison a mentally disturbed individual while there is a better option. If the American government takes this into serious consideration, it would reduce the prison population since individuals would be tested to determine whether they were in the right state of mind while committing a crime. Moreover, this would make more sense both from the perspectives of economic and logical aspects to provide an initial diversion from prison systems to community based health providers for the street addict. From my point of view, prison space should only be reserved for violent predators who committed the crimes in the right state of mind and repeat offenders without application of the three strikes law. This space should not be reserved for an individual who was arrested with cannabis worth a few dollars. However, if the individual must be jailed, 15 years is unreasonably long for such a crime. In fact, these laws have not improved the issue of drug sale and abuse in the U.S. This is becau se drugs still flock the American streets and new drugs such as methamphetamine have been introduced. With respect to non-violent street addicts, treatment and rehabilitation should be the first option in the line of defense for such individuals (McLemore 10-11). The unfair punitive effect brought by the Rockefeller Law in addition to the rigidity of the Three

Saturday, November 2, 2019

Dow Corning Customer Value and Segmentation Essay

Dow Corning Customer Value and Segmentation - Essay Example The results of such re-evaluation are a new approach to customers and a newly formed customer segmentation. Basically, Dow Corning has classified their customers into three main categories. First, the company has clients who aim to become the first in the market to introduce certain innovative products and services. For instance, when a company wants to introduce a new product into the market, it may require the expertise of Dow Corning so as to hasten the entry of such product into the market. Such customers want specific innovations that will help them produce new products or develop new services. As cited in the case study, one such company was Reliance Industries. Through the services of Dow Corning, the said company was able to bring to the market a new fiber optic cable that that was easier to install and cost significantly less than other available alternatives in the market. The second customer segment of Dow Corning is composed of companies involved in fast-growing markets. Being involved in fast-growing markets, clients such as these require innovative solutions that will improve their own productivity and performance. These clients require Dow Corning's expertise so as to avoid being left behind by their competitors in their rapidly growing and changing industries and sectors.

Thursday, October 31, 2019

Plagiarism in Education Essay Example | Topics and Well Written Essays - 500 words

Plagiarism in Education - Essay Example The students will be trained accordingly to fulfill the immediate requirements. But due to immense pressure from different quarters students and seasoned professionals tend to plagiarize. Though most of the people want their original work to be published, but due to strict deadlines they fear of missing the deadline. Here they commit the mistake of copying others materials that what we call plagiarism. The most important thing is to realize the responsibilities towards the society and taking up those responsibilities, which is an indication of a good citizen. Non-plagiaristic work is an indication that makes every citizen to know their responsibilities and utilize them properly. The best way to overcome plagiarism is teach students about its effects at very early age. Make students believe that they can be creative and willing to work hard. The best way to make a student understand is the use of pictorial description. Students can easily learn by watching a movie or pictorial description on the subject. Written tests should be conducted regularly so that students can assess their performance. If they get a lower grade teachers should help them through counselling or any other possible way.

Tuesday, October 29, 2019

International accounting group Coursework Example | Topics and Well Written Essays - 1500 words

International accounting group - Coursework Example One of the benefits also include the access to the wide market when Toyota manufactures and assembles in these countries and the access to the market is cheaper as compared to the situation where Toyota manufacture in Japan and export it. The cost effectiveness for Toyota by manufacturing and assembling outside Japan is one of the major reason as the manufacturing cost in Japan is much higher than other countries and especially from developing countries. Toyota is considering to setup the manufacturing and assembly operations in under developed countries where the costs are cheap and is much beneficial for the company. Competing against General Motors in North America and with high financial stability along with the target of covering most of the markets it is beneficial for Toyota to get advantage from every opportunity that seams feasible and cut down costs and cover most of the markets. Solution 2 Toyota has been known for its quality control that it has thrived to provide keeping low costs for its products and its target customers. Like every large company it has made efforts to expand its operations and shown the great presence in markets like US. The basic purpose of expansion is to capture the market and increase its share it has always been strategic decision for the corporates as they ample opportunities for growth. However along with the opportunities management also has to focus on the risks that they might face that would have the potential to undermine their current status. Toyota has focused on TQM (total quality management) and along with processes have been sharp that enable just in time inventory. At overseas the quality of production facility might not be as that Toyota requires along with that it is would be burden and challenge for management while in headquarters in Japan to ensure the standards of facility and production raw material that they receive. Toyota’s policy of learn local might not prevail in every region that they plan t o operate as initial access would be to local markets that might not provide quality material. It’s design and technology that really matters in the automobile industry and in overseas it becomes even harder for company to ensure secrecy of its designs. Every region has different culture, requirements and most important of all government regulations that create a huge risk. Being a multinational Toyota always faces a threat regarding the foreign exchange. Solution 3 The recommended plant citation within North America is in the United States because as per the clause when 62% of the cost is covered in United States then the company shall be allowed to the free movement of its products within United States, Canada and Mexico. Toyota should consider the market conditions as to what type of facility should be considered best whether manufacturing or assembly and the demand of its products that is within the United States, Canada and Mexico as this will give Toyota the access to t he markets of these three countries as they are the members of North American Free Trade Agreement. The environmental and legal laws should be considered as Toyota has to comply with the legislations of United States in order to be operative. The cost that Toyota will bear should be less than the other

Sunday, October 27, 2019

The Importance Of Being Ernest Character Analysis English Literature Essay

The Importance Of Being Ernest Character Analysis English Literature Essay The way Wilde characterized the characters in this play, chiefly Jack Worthing, displays these people as uptight and serious that wouldnt put a toe out of line. This initial characterization of Jack would seem to the audience a character that should belong in a drama, but Wilde added to Jack the extra quirk of being found in a handbag, and thus not knowing who his actual parents. Wilde did this first display and to ridicule the Victorian dogma stressing normalcy and their frowning upon that which, seems to display a contempt for the ordinary decencies of family lifeà ¢Ã¢â€š ¬Ã‚ ¦ (Lady Bracknell, Act I, pg. 134). Wilde uses the circumstances of Jacks abandonment to symbolize both Jacks ambiguous social status throughout the play and to emphasize his mobility within social circles, whether that is up or down. The handbag that baby Jack is perfectly used to symbolize this ambiguity, for this bag was has all the trademarks of normalcy: Thus, this commonplace container contains a baby of uncommon origin. There is no coincidence that this ordinary handbag/baby container is discovered in a cloakroom, for these pieces of apparel can all be worn to conceal ones true form, face, or identity. The Victoria Station has prevalence to this play as well. The western trail, including the Brighton line, led to the wealthier parts of London while the eastern road led to places like Chatham and Dover, which were more impoverished. Wilde uses the fact that the baby Jack is at the intersection of these two lines to literally put him in an identity crisis. Does he come from a poor common family or a rich aristocratic one? Lady Bracknell chose to look on the negative side and judge him as common until proven noble (indecently exposing Wildes contempt for the aristocratic propriety and downright snobbishness). There is however another, more positive way to interpret his discovery at Victoria Station. Trains are all about moving people to the places where they need to be. Wilde uses Jacks presence at Victoria Station to be a comment on his social status, suggesting that he has great social mobility; that he may have success in climbing up the social ladder to a prestigious position. This is foreshadowed by the fact that hes found specifically on the Brighton line, the road that leads to the richer parts of town. And indeed the story of  Earnest  is about Jacks social advancement. In fact, Wilde reveals at the end that Jack is a true member of the aristocracy as part of the Moncrieff family, which makes him a worthy husband for another aristocrat, Gwendolen. So the scene of Jacks orphaning contains aspects, like the ordinary handbag and the cloakroom, to show that he may seem common, but with the hint of an aristocratic background, through which Wilde reveals Jacks true social identity. The most prevalent reason the characters in  The Importance of Being Earnest lie is to get out of social or familial duties, to instead do something more enjoyable. Not surprisingly, only a few characters hold honesty in high regard. However, the viewer can see how hard it is for Wildes characters to set things straight once theyve lied about them. As the situation gets increasingly complicated, Wilde must weave more complex lies for his character to get out of the tangles of their previous lies. Perhaps the most striking thing is that none of the characters ever shows true remorse or guilt about lying. The first examples of lying are the two imaginary people created by Jack and Algernon, which Wilde uses to symbolize the empty promises or deceit of the Victorian era. Not only is the character Ernest anything but earnest for the majority of the play, but he also doesnt even really exist! This makes Jacks creation of him doubly deceitful. Bunbury sounds as ridiculous and fictional a s he actually is. Both of these figments of fantasy allow Jack and Algernon to live a lie; so as to seem as if they uphold these high moral standards, while in reality are gallivanting around without suffering any repercussions. Jack takes it a bit farther since he actually impersonates his so-called good-for-nothing brother. Even when Jack and Algernon are caught in their lies, they never suffer any real punishment. That they can both kill off their imaginary alter egos or friends without much to-do, shows Victorian societys real values; the Victorian era did not value honesty, responsibility, or compassion for the under-privileged (neither Lady Bracknell or Algernon exhibit much pity for Bunbury when he dies), but only style, money, and aristocracy. It is appropriate that the nonexistent characters of Ernest and Bunbury show how shallow are the Victorians real concerns. It seems that Wildes main point in  The Importance of Being Earnest  is to criticize Victorian society by showing how shallow and hypocritical is it. What do aristocrats do all day? Sit around, drinking tea, taking shallow gossip, and even gallivanting around under false pretence. What does Lady Bracknell want to see in Jack, her future son-in-law? Money, property, stylishness, and an aristocratic name. She cares little for his character. As the play goes on and we see just how shallow everyones desires are, and we tend to laugh. Wilde does not allow his tone to get too heavy or dark. Instead, we find the characters in  The Importance of Being Ernest  amusing.

Friday, October 25, 2019

Cadbury Schweppes Strategic Dilemma of Trebor Bassett Essay -- Value

Cadbury Schweppes' Strategic Dilemma of Trebor Bassett Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the group (1993) and he then realized that the success of the past years was seriously in danger and that a real turn needed to be taken. John Sunderland (CS’CEO) and John Stake (Human Resources Director) decided to spend time trying to understand the problem and finding the adapted solutions. Let us see how to change from a budget-driven strategy to a sustainable value-driven strategy. The following pages will try to show how the precedent success was in fact a satisfactory underperformance of CS, then how a real change in the way of seeing the business helped to recover and finally what became the challenge in 1999. I. Cadbury Schweppes in 1996: a satisfactory underperformance 1. An admired company Cadbury Schweppes, born after the merger of two major companies in 1969, was an admired company in 1996. Indeed thanks to Sir Dominic Cadbury’s governance from 1983 to 1996, based on an international development and several strategic acquisitions, the company had become a truly global player: the financial company turnover increased by 30% between 1990 and 1996, the operating profit by 144%. This performance was underlined by the Most Admired UK Company Prize, awarded by the representatives of Britain’s top 250 publicly traded companies and 10 leading investment dealer companies. In 1996, Cadbury Schweppes gathered activities in two major fields, both consumer-oriented: confectionary and beverages. The beverages branch was highly competitive, all the more so as few giant players operated on the market. Cadbury Schweppes owned international bottling and partnership operations and sold products in 149 countries. The company, divided into five divisions in 1996, had a varied product portfolio, based on international brands such as Schweppes or Dr. Pepper/Seven Up, acquired by the group in 1995. As for the ... ...â€Å"over deliver† (= Game playing) - The Group was too far away from the BU and markets to appreciate the complex strategy issues - Strategy of achieving market volume and exploiting scale economy in order to protect short-term revenues â€Å"Grow bigger through steady volume increases† > price discounts in an attempt to protect volumes > irrational brand and packaging size proliferation with no real marketing strategy (and risk of cannibalisation) - No Piloting tools (managers’ comments : â€Å"A lot of data, not a lot of good facts†) Opportunities Threats - Fragmentation of the market - Long term potential of the sugar confectionary business - Total sweets market was stagnant - Low end market : private labels had already captured 20,000 tons owing to the strength of British major retailers - New competition entering the market in its most profitable niches - Raw material prices shooting up - Price competition EXHIBIT 2: COMPETING ENVIRONMENT OF THE BRITISH SUGAR CONFECTIONARY MARKET The five forces model of Porter allows a better analysis of the attractiveness and value of the British sugar confectionary market in the 1990’s: