History Coursework – Arab Israeli Conflict

In 1948 the village of Deir Yassin was invaded by Jewish Irgun fighters. By noon on the same day they had killed everyone in the entire village – women and children included. There is no real proof about who is to blame for the Palestinian refugee problem. The reasons of the fight over Deir Yassin go back since the partition of Palestine. The partition meant that majority of the population, the Arabs, would get less land that the Jews. On the other hand, the Jews did not get Jerusalem, their homeland, included in their area. Both sides were unhappy about the land they were given, so they started to fight each other to get the land back. In December 1947 violence broke out between them and they grew more and more aggressive until massacre itself in April the next year. The Jews thought that if they committed the mass murder, they could gain back the land. Deir Yassin would have been an extremely important strategic point for whoever had control of it. This made the village more valuable to both the Arabs and Jews, which meant it was the centre for violence. The two sources are written about the same event but express the opinions of different people. Source A is a pamphlet produce by the PLO describing the Arab exodus form Palestine, and the Deir Yassin massacre. Source b is a statement made to the UN by Israel's foreign minister in 1961, expressing her view of the incident and the general exodus of Palestine. As source A is a pamphlet, it's obviously propaganda. It's heavily biased in the Palestinians point of view. It's advertising the fact that the Palestinians left Palestine because of their fear, and not on their own accord. It blames the whole refugee problem on Israel: â€Å"Thousands of Palestinians fled†¦ were prevented from returning to their home by Israel.† They had a fair argument because they were forced to leave in fear, as nobody would want to be slaughtered. As the source is directed towards the world to try and get international support, it is obviously exaggerated to make everything sound worse for the Arabs to generate sympathy for them: â€Å"In cold blood†Ã¢â‚¬ ¦ â€Å"Mutilating many of the bodies†. Before concluding, one must take into account the fact that the Palestinians do not tell both sides of the story. The source fails to mention the Infitada or â€Å"uprising†, which was the civil disobedience that grew in parts of Israel. It consisted of riots and protests led by Arabs. The Infitada happened before the source was written, so they have no excuse for not writing about it in the pamphlet. They did not want to include the other side f the story as this would lower the amount of sympathy gained by the Palestinians from the world. Also, the UN Resolution 242, which could have solved the refugee problems, and could also be to their advantage, wasn't mentioned. As well as this, the various terrorist acts committed before the source was written aren't included in the source, so anyone that reads this source will not think badly of the Palestinians. Although source B is written about the same event, it draws all the attention away from the massacre. As the source is a statement directed towards the UN, it only mentions the facts that Israel wants them to know. The main purpose was to convince the UN to take their side, and stop them from passing resolution 242 which was going to force Israel to withdraw from all their occupied territories. Mrs Meir brings all the attention away from the Jewish actions and tries to turn the argument around. She tries to convince the world that the massacre at Deir Yassin was committed by â€Å"Jewish Dissidents†, or crazy terrorists, not the Israeli government, and nothing to do with Golda Meir. The source cleverly accuses the Arab armies for the Arab refugees. It states the all that carried out aggression against Israel are responsible for the refugees. According to the source the Arab leaders who led the armies told all the Arabs living in Palestine to evacuate the country so the armies could get in, forcing them to live in refugee camps. As with the first PLO source, the writer of this purposely leaves out the earlier Israeli terrorist actions, such as the attacks on the King David hotel in Jerusalem. To conclude, the 2 sources are totally different. They differ in almost every way, and each source is extremely biased, the sources are not reliable at all, we can only use them to see individual opinions. Neither of the sources either have proof to support the opinions, for example source B tells us that the massacre was undertaken by people who had nothing to do with the government, but the Israelis have no evidence for this, so we have no reason to believe this. The sources give so diverse facts and opinions, it is impossible to draw conclusions about who is to blame for the refugee problem, we can only have our own opinion. GCSE COURSEWORK ASSIGNMENT MODERN WORLD STUDY: THE ARAB-ISRAELI CONFLICT Question 2 Although sources A-F include a lot of information, it is hard to analyze the sources to make the conclusion of who is to blame for the Palestinian refugee problems. Many of the sources are biased and don't give both sides to the story. The 6 sources give us lots of information concerning the opinions of the different sides, but when it comes to concluding and giving a fair opinion, it's almost impossible. We need to analyze each source for their efficiency, and asses them to find out their purpose and reliability. Source A gives us the Palestinian view of the Arab exodus from Palestine. It says that the Jews invaded the village of Deir Yassin, and then killed the entire population. It says that the thousands of Palestinians who fled Palestine in terror were prevented from returning to their own â€Å"homeland† by Israel. The source blames Israel for the refugee problem. Reading this source alone, one would believe that the entire refugee problem would be the fault of the Israelis, but the source is heavily biased and given in the Palestinian point of view. The source fails to mention a few major details which could help you conclude, such as the intifada that happened when the Palestinians started to fight back against the Israelis, and the various s terrorist attacks they made to try and get their land back. The main cause for the violence was the fact that the British forces left. Source B is written in a similar style as source A, but it is heavily biased and in the view of the Israelis, It is written about the same event, but blames the Palestinian Arabs for the whole refugee event. It basically says that the Arabs actually caused the whole refugee problem, and that the Jewish had nothing to do with it. They say that the massacre at Deir Yassin was committed by terrorists, and was nothing to do with the Jewish government. It says that the other Arab countries told the Palestinians to leave the country so the Arab forces could get in, which would mean that the Jews aren't responsible at all for the problem. As with the first source, there is no proof, so we can't believe what is said. Using these 2 sources, there's no conclusion we can come to as they both contradict each other. Source C is an article by an Irish journalist. It contradicts source B, saying that there were no orders at all, by the Arabs, to leave Palestine. This proves source B wrong, and it has proof. It says that there are records in the British museum which say that there was not a single order to evacuate Palestine. It says there were even appeals to stay put in Palestine, which contradicts source B. This source offers evidence and is reliable, and is obviously non-biased. It's hard to tell who caused the refugee when you have two sources telling you that the other is wrong. Source D is an extract from some comments made by Palestinian refugees. They tell us what work the UN did to stop the refugee problem. They say that they have refused homes and other forms of compensation because all they wanted was to be allowed to return to their homeland. This means that the Palestinians are responsible for keeping all the problems, and it's their own fault that they're living in camps. They are purposely being awkward, even though the UN is supporting them. This is an informative factual statement which is slightly biased in the Palestinians favour. Source E is written by the Israeli ambassador to the UN. The source states that if Palestinians settled elsewhere, the whole problem would stop. It is basically a confirmation to source D. This source pretty much proves that the Arabs are causing the refugee problem. The last source, F, is 2 photos. They say that the Arab was born in Jerusalem, but can't go back to live there. The Jew was not born in Palestine, but she can return there any time she wants. The Arab and the Jew can still say exactly the same thing20 years later, as their situations are exactly the same, nothing has changed. The source is defiantly not biased as it has the perspective of a Jew and an Arab. It doesn't explain the cause of the problem, but it tells us that the problem has not been solved yet. To conclude, these sources do not let you come to a conclusion. Source A contradicts source B, and source C contradicts source B. Sources D and E tell us that the Arabs didn't want compensation and acted awkwardly to annoy the UN, which contradicts source A again. With all the sources saying that others are wrong, and the lack of evidence for sources A, B and E, we cannot believe any of them, or come to any sort of agreement about who really is to blame for the refugee problem. We need more evidence and facts to come to a firm conclusion.

International Students Essay

It is said that â€Å"challenges are the tools for bringing one’s inner strength out†. Being an International student I strongly believe in the above saying. Challenges faced by International students can be know well-before in the home country or most of the time the challenges are know after visiting the foreign country. Challenges faced by an international student can be compared to a young child going to the school for the first time. The only difference is that, the young child has to be convinced to go to school while, the International student has already made a decision to go to a foreign country. The young child is sent to school to learn new things which would help him/her in the future similarly international student moves out of his/her home country to learn new things by getting the international exposure. The young child, when he enters the school and his parents leave him alone for the school time, the child is nervous. Once the parents leave the child, he is in a new environment where he finds many children same as him and starts observing them. Teacher tries to create the type of environment which would make the children feel good; however the child does not like it-because humans do not like changes. For initial time period every day the child faces a challenge of going to school and then a day comes when he start adjusting himself to the school environment and then the things starts changing. Similar is the case of an international student, most of the international students face challenges in their initial time period usually first 30 to 60 days. When the international student leaves his home country he is nervous because he is going to a new country where things are going to be different and all new. He has lots of excitement of entering in a new country but is still a bit nervous until he starts observing new things. University in which the international student is going to study is the environment in which he is going to adjust. He has a challenge of adjusting himself to the new country, new accommodation, new system of education, new way of leaving, new climate and on top of all this adjusting with new people. As time passes he observes people, makes new friends, learns new things, starts enjoying his studies and learns to manage things on his own. With all the learning, International students do start missing, their family, their friends and all other loved ones back in their home country and sometimes feel like they should go back to their home country rather than staying here and this the most important challenge everyone faces and I am 110% sure each and every International student must have faced this strong challenge, but like that young child every international student convinces his mind and stays back to achieve their goal. Still International students have an ongoing challenge for their bright career. Being an international student, I would salute all international students for facing all the challenges boldly and strongly. I wish all of you Good Luck for future!!

How to Write the University of Pittsburgh Essays 2018-2019

The University of Pittsburgh (colloquially known as Pitt) is a large research university established in 1787. Located in the industrial city of Pittsburgh, Pitt is home to 17 schools and over 19,000 undergraduate students. With an acceptance rate of 60%, Pitt was ranked 26th out of all public universities in the United States by U.S. News & World Report in 2018. The university has a thriving academic community, over 350 student clubs and organizations, and is known for its positive campus atmosphere; in 2010, it was rated as having one of the top 10 happiest student bodies in the country. The University of Pittsburgh strongly encourages applicants to write three short essays, granting potential students a great opportunity to showcase multiple facets of their personality, experiences, and interests. Read on for tips to help you master these essays and boost your chances of acceptance into one of the happiest and highest-ranking public schools in the country! This prompt provides you the space to demonstrate your   passions ,   initiative , and   desire to help others . Whether the impact you have made is large or small, the essay should show how you possess each of these qualities. Some good example topics for this essay: While the first example is on a â€Å"macro† scale, the second, more â€Å"micro† example can be equally as powerful if told well. If you decide to go with a smaller-scale impact, make sure it is written as a   story ; use descriptive details that really make the reader feel as though they were also there. While you should be descriptive and   show instead of tell   no matter what you are writing about (see guide to the prompt below for more details on showing vs. telling), it is especially important when writing about an experience that could seem trivial if it is not well-described. Be sure to also illustrate the impact; for instance, for the second example above, the writer could incorporate dialogue between herself and the student when he expresses his gratitude for her reaching out to him. Submit your essay and we’ll get back to you with helpful edits. As briefly discussed in our guide   How to Write the Common Application Essays 2018-2019 , the best response to this question should demonstrate how the intersection of your personality, interests, skills, and analytical-thinking abilities creates a distinctive combination — one that would allow you to contribute in an idiosyncratic way to the college to which you are applying. Taking it one step farther, UPitt is also looking for your ability to reflect. What evidence do you have of your uniqueness? What experiences can you point to that showcase your individuality? You will likely be doing some storytelling here, so it’s extremely important to   show and not tell. Here’s an example of the difference between the two: Note that the â€Å"showing† example also   avoids using any overused adages or clichà ©s , as such sayings can diminish the strength of the experience or emotion you are trying to convey. For example, when explaining the difficulties that come with growing up, writing â€Å"the inevitable blemishes of adolescence† is more distinct and illustrative than saying something like â€Å"the rollercoaster that is high school.† For some of you, this essay will be easy to start – maybe you’ve got an odd family tradition, an uncommon identity, a niche hobby, or even a peculiar birthmark that you could write about. In that case, be sure to point to specific experiences; you could focus on just one moment and tell the story with rich detail, or skillfully connect a few experiences together into one cohesive narrative. The key is to demonstrate your uniqueness through real-life examples and show how this uniqueness will translate into helping you excel at UPitt. But what if you don’t have some extraordinarily special aspect of life to point to? Don’t worry – most of the world doesn’t. The key is to remember that you are still unique! Your specific life experiences, background, personality, interests, and a million other things form a special combination that really cannot be found in anyone else. Try writing out all of your interests, skills, and passions, and then lift out a few from the list. Next, think about how these things come together and make you special. Are there any experiences that show how you, having your distinctive mixture of these separate identities or interests or abilities, were able to meet a challenge, relate to a stranger, help a peer, or learn something new about yourself? Really dig deeply into what you believe is truly unique about you, weave a story that features an experience or two demonstrating that uniqueness, and then show how this will help you contribute something distinctive to UPitt that nobody else can. With this prompt, UPitt wants to see your creativity and problem-solving skills. In other words, you should show the admissions office how you think . The key is to think small when answering this question: what’s a problem you see, and how would you fix it? We suggest you stay away from big national or global issues like â€Å"zero hunger† or â€Å"world poverty.† However, you may be able to concentrate on smaller, more specific issues within these broad zones, and most likely, the problem you’re interested in solving will be somehow related to family or interests or specific life experiences. (Bonus points if you can combine multiple areas of specialty together, drawing on your skills and experiences from two or more different academic or extracurricular areas!) The key takeaway here is that this prompt does not require a well-tested research project that’s been presented at multiple conferences — just pick any problem you see in your daily life and come up with a creative solution for it! As a word of caution, the only constraint is the word limit. While you have 750 words, the UPitt admissions office likely prefers the 200 to 300 range that they’ve suggested. In your answer, you should aim to have a brief background of what inspired your idea, an explanation of your idea, and the potential impact you’d like to see it cause. If you present something that requires a great deal of highly technical explanations, try your best to simplify it down so that any person walking down the street can understand your proposal. And worse comes to worst, pick something else! Remember: your actual product, process, business, or organization doesn’t matter so much as your inspiration and process – the story of your creativity, problem-solving, and compassion. Want help on your Pitt application or essays? Learn about our   College Apps Program. Want us to quickly edit your college essay? Submit it to our   Rapid Review program , and we’ll get it back to you quickly with comments from our expert team.

Effects of advertisement for childeren and youth Research Paper

Effects of advertisement for childeren and youth - Research Paper Example Unfortunately, while these are normally targeting adult’s children who often have unrestricted or unsupervised access to TV, this becomes collateral damage when exposed to the many sexually insinuative adverts out there. Take an example of Gucci it runs among others a commercial with a picture of a half-naked man with a woman on her knees at his feet in magazines accessible to children (Poulton, 2011). According to the longitudinal carried out in 2009 and presented to the pediatric societies, children exposure to sexual content on TV makes them more likely to become sexually active early and hence run a greater risk of sexually transmitted diseases (Morris, 2011). Moreover, another negative aspect of TV commercials on children is that they can encourage bad behaviors such as drug and alcohol abuse as well as violence. Camel cigarettes was under fire recently when a cigarette commercial was claimed to target teen age girls, in the one of the ads was a picture of a little, classic, black dress and fashion accessories, juxtaposed with a patent leather cigarette case. This could clearly have attracted the attention of teenage girls who would normally associate with the most of the aforementioned items (Boyles, n.d). This and such commercials others portraying violence and other conventionally antisocial behavior are likely to negatively influence children. Nonetheless, not all adverts are negative and several of them actually play an important role in informing and educating children on per tin tissues such as health and even sexuality. Condom adverts for instance are known to have a negative effect on teens, however, the upside is they provide information on safe sex, and this information is very important to keep help them protect themselves should they decide to have sex anyway. Ultimately, it is the collective duty of parents and TV and advertising firms to keep children safe form the adverts that

Effects of Font Size in Standardized Testing Research Paper

Effects of Font Size in Standardized Testing - Research Paper Example In an experiment to determine how types of font and font sizes affect people’s ability to read as well as the time they take to read a given piece of writing, researchers reported that font size of 14 is more legible than font size of 12. Similarly, people could read faster under font size 14 as compared to font size 12 (Bernard, Liao and Mills n.p.). This identifies impacts on ability to understand and respond to written materials such as written tests and is essential in determining effectiveness of a test. A test on course content is for example effective when it is free from confounds such as font size barriers. This paper investigates existence of font size effect on standardized tests. It aims at determining existence of a significant relationship between font size in tests and students’ performance. Such a relationship will establish a basis for determination of the most efficient font size for testing potentials and will allow for accurate determination of stude nts’ abilities through written tests. Results of the research are further applicable to employers in their employee selection process. It allows them an efficient basis for determining recruiters’ accurate potentials. ... In this experiment, font size defines the size with which words are presented in tests, while students’ performance defines students’ scores from tests. The research anticipates a significant positive relationship between the variables. Methods Participants The research participants will be a group of psychology students. A sample size of 45 students will be used. Materials Research materials will include sets of examination materials; test papers with different font sizes, answer booklets, and pens. Design The research proposes a quasi-experimental design with a within group testing. The sample will form a single group that will be subjected to repeated tests. Stratified random sampling design will be applied in generating the research sample because of its advantages of generating a representative sample without inducing bias (Lim and Ting 14- 17). Procedure Ethical approval will be obtained for the research before seeking the school administration’s consent fo r implementation. Stratified random sampling method will then be used to select students from different psychology classes but who share a common unit. The sampled students will then be informed of the scope of the research, its application, and involved ethical issues before asking for their voluntary consent to participate. The participants will then be subjected to an examination, under normal test conditions, but with different font size print outs that will be randomly allocated to participants. The fonts will be 10, 11, 12, 13, and 14. The procedure will be repeated for four different tests. Quantitative analysis will be used for the data. Descriptive statistics will be generated to identify characteristics of students’ performance by

Airline Marketing Essay Example | Topics and Well Written Essays - 2750 words

Airline Marketing - Essay Example Thus, it is necessary for the company to decide which advertisement can work or not work for the company (Shaw 311). In this context, applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered. Print Advertising Print advertising normally includes newspapers, directories, technical press, leaflets, yellow pages, and magazines. In the UK, print advertising accounts for about 75% of all the advertising expenditure. It is estimated that some million advertisers’ use print media on a daily basis and that over 12000 publications are found in the UK (Blythe 486). Print adverting usually contains unasked for and sought after advertisements. Sought after advertisements is classified and categorized according to product brand and consumer need. These are advertisements are considered to be people’s choice as people seek out for them. They contain all the information required by the readers. Unsought after advertisements are the display advertisements that are made to be eye-catching and persuasive to the readers (Blythe 487). Some of the elements that make the unsought after advertisements gain the reader’s attention include: Text – the weight of the content tends to have a significant impact on capturing the reader’s attention. ... Permanence – it is important to note that print advertising unlike radio and TV is permanent. This is because the advertisement can be reread or clipped and saved. Among the print advertisements, magazines are kept for longer period than the newspapers while directories are normally kept for many years. Print media are easily read on airplanes, buses and on trains. This is because individuals rarely bring with them TVs or even radios on public transport. In such a case, the print advertising gets the readers full attention (Blythe 486). The success of advertising can be evaluated through checking coupon returns. Statistics are generally available on readership, circulation, and sales figures. These figures make the planning of media easier. Most of the magazines gather data on the reader’s characteristics and they are capable of telling potential advertisers about the readers’ demographics and the types of purchases they make (Blythe 487). Newspapers, magazines, and periodicals are the common types of print advertising used by most organizations as their marketing communication strategies. Each form of print advertising has its own advantages and disadvantages and thus it is the mandate of the organization or the company to choose the type of print advertising that suits them best. Newspapers are not costly hence; local retailers usually buy about 85% of them. Retailers use newspaper advertising extensively because it is relatively cheap in comparison with other forms of media advertisements. The newspapers offer local coverage thus a lot of money is not wasted in attempting to reach individuals outside the scope of company’s market area. It is timely and the advertisements can be placed prior to their appearance (usually

Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Marketing Essentials - Essay Example ........................................ 3.2 Porter’s Five Forces – relevant concerns.................................................... 4.0 SWOT and competitor analysis............................................................................... 4.1 SWOT analysis............................................................................................. 5.0 New product idea for H&M...................................................................................... 6.0 Marketing objectives and strategy............................................................................ 6.1 Pricing........................................................................................................... 6.2 Product.......................................................................................................... 6.3 Place............................................................................................................... 6.4 Promotion....................... ................................................................................ 7.0 Segmentation, targeting and positioning.................................................................... 8.0 Three year financial forecast and budget................................................................... 9.0 Metrics and implementation controls......................................................................... ... Main competition such as L’Oreal maintains 41 percent of market share with double-digit growth in sales due to the hedonistic and collectivist characteristics of male target markets in China. Financial forecasts indicate a 29.1 percent profit margin in 2014, which is lower than desired due to the high costs of operational development in manufacturing and research and development that is necessary for a business not familiar with product line extensions and new branding strategies in this product category. Over time, however this profit margin increases due to more streamlined internal systems and better logistical strategy development. H&M represents a total market value of (forecasted) over 89 billion USD in China, offering ample opportunity for revenue growth of approximately 15 to 20 percent year-on year through 2016. 2.0 Mission statement H&M strives to understand the importance of male grooming in a contemporary cultural environment, recognising the professional and socia l implications of maintaining a precise and well-tailored appearance. The top quality H&M for men line provides superior value as best-in-class grooming opportunities with the freshness of modish and elegant style. 3.0 Market overview The male grooming products market has experienced significant and explosive growth since 2004. In 2004, approximately seven billion USD were spent on grooming products specifically tailored for male grooming needs, including hairsprays, conditioners, shampoo and even hair colouring treatments (Hairstyles-7.com 2004). In 2010, one of the most prominent beauty companies, L’Oreal, experienced a growth rate in sales of male grooming products of 30 percent (CBS 2011). It is estimated that demand for male grooming products will increase to a

Bar Code Implants Instead of Social Security Numbers for Research Paper

Bar Code Implants Instead of Social Security Numbers for Identification - Research Paper Example VeriChip, a prototype of radio-frequency identification (RFID) nanochip, stores six lines of text and is slightly bigger in size compared to rice grain. This nanochip technology contains a few kilobytes of silicon memory and a tiny radio transmitter. Special scanners can easily pick up the device’s emission of approximately 125-kHz radio frequency signal (Scheeres). It is an implantable nanochip device (Grossman). Verichip is created and manufactured by Applied Digital Solutions. This company largely markets the nanochip in the United States. As a medical device, Verichip implanted into the patient’s body allows hospital workers to simply scan the body in an emergency situation to access their medical history (Scheeres). Aside from the medical use of the VeriChip, security is also part of the business plan. The method of operation to implant the nanochip or microchip into the body is fast and simple. It takes about seven seconds to perform the operation. Three things are only needed: an antiseptic swab, an injection, and a Band Aid (Grossman). Usually, doctors load a wide-bore needle with a microchip, and injected it under the left-arm skin. Using local anesthetic, the device is injected through a syringe. The microchip is immutable once injected (Scheeres). In fact, the chip is fully biocompatible. Medical Reason. If something unexpectedly happens to a cancer-survivor person, for instance, and nobody knows anything about his or her medical history, an ER doctor or any hospital worker will be able to scan and eventually access the patient’s entire medical information (Scheeres). The special scanner looks like a Palm handheld computer. Particularly, Jeffrey Jacobs experienced a serious car accident, upon arriving in the hospital, he was in no shape to tell his health background to the hospital workers. Nanochip technology implants could give voice to the patients when they don’t have one (qtd. in

Critical Book Review - Modernity and Postmodern Culture by Jim Essay

Critical Book Review - Modernity and Postmodern Culture by Jim McGuigan - Essay Example We are still living in a period of modernity at present. The author also touches on the theories of Baudrillard, Beck, Bauman, Giddens, and others in his field, giving heavy criticism to them all, especially to Baudrillard. McGuigan’s book seems that it is only an introduction at first glance; however, when we look beneath the surface, it is a bit more complex than that. The book does give overviews on topics of modernity and postmodernism; yet, it digs beneath the surface, as it criticizes certain theories and argues specific points in great detail. Not to mention, McGuigan does his best to put his thoughts into simple language, so that his messages can be understood by the common reader or a beginner student who is studying sociology. Along with this, McGuigan’s adds his own personal flavor to the text by inserting his own commentary, especially when it comes to theorists that he does not agree with, some of which has ever so slightly discredited his ideas as one may draw that conclusion that he can agree a bit more respectfully; nevertheless, his views have influenced numerous individuals, and many professionals speak highly of his work. This is evident, as many scholarly articles written on his book alone can be found through research, and he is cited by a number of authors. McGuigan’s book not only touches on the theories of other theorists in his field, it also coincides with other texts, as well as contradicts others. An in-depth analysis of the book, as well as the theorists that have been mentioned will enable us to have more perspective not only on what the message that the book itself is trying to convey to us, we will also be able to have a better understanding of the field of sociology as a whole. McGuigan’s book focuses on three main arguments. The first argument is that there is a distinct difference between modernity

Exercising Facilities at the Workplace Coursework

Exercising Facilities at the Workplace - Coursework Example This is more than a third of the population and excludes children and teens. The report further states that in 2008 alone, $147 billion was spent on obesity-related health complications and that obese people were spending at least $1400 more on medication than their normal counterparts. As highlighted by the above statistics, many Americans are not exercising as they should. They are leading unhealthy lives and exposing themselves to obesity-related health risks such as cancer, heart diseases, and type 2 diabetes. I formulated this research to investigate the advantages of setting up exercise facilities at workplaces and also to come up with ways of encouraging people to regularly visit them. This will reduce the obesity rate in the country and the health risks associated with it. I recently witnessed two colleagues discussing a move by their company management to set up a physical fitness facility at the company’s premises to encourage workers to live healthy lifestyles. I was struck most by the agility and enthusiasm that the two exuberated as they discussed the matter. Prior to this incident, I had never envisioned a gym within a working premise. Fitness sections should be constructed in every workplace as a way to encourage people to exercise regularly. The management will, therefore, be forced to allow workers to exercise during working days since most of them will be unwilling to show up at work during the weekends. However, the sessions will only be possible during off-peak hours such as lunch breaks and in the evenings when everyone is breaking for home.

Eth125 r8 stereotypes prejudice 1 Essay Example for Free

Eth125 r8 stereotypes prejudice 1 Essay Please complete the following exercises, remembering that you are in an academic setting and should remain unbiased, considerate, and professional when completing this worksheet. Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: ?Race ?Ethnicity ?Religion ?Gender ?Sexual orientation ?Age ?Disability Category Stereotype 1 Stereotype 2 Stereotype 3 Race All Mexicans are illegal. All Asains are bad drivers. Blacks are good at all sports. Gender Women are bad drivers Men are dirty. A woman can’t work the same jobs as a man. Disability Disabled people are sick. Someone with a disability should be treated special. Disabled people will not have a fulfilled life. Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. ?What are the positive aspects of stereotypes, if any? There is no positive aspects of stereotypes in any form because judging others by sterotypes is wrong and gives people the wrong ideas about a group of people baised on looks. There is no positives in grouping people all into one category and leaving no room for individuality. ?What are the negative aspects of stereotypes? There are many negitive aspects of sterotypes and one is that a communitie is never treated as a whole because of the stereotypes given. People are labled and put into different catigories because of the sterotypes that have been labled on them. Copyright  © 2012 by University of Phoenix. All rights reserved. Stereotypes and Prejudice Worksheet ETH/125 Version 8 2 Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. ?Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. Stereotyping is when a person is labled into a large group of people instead of just their own individual category. Prejudice is when someone has a certin attitude towards a group. Prejudice is more associated with discrimination then stereotyping. Groups that are prejudice can be violent. Hate crimes are committed because of people’s prejudice and racism. ?What is the relationship between stereotyping and prejudice? I believe the relationship between stereotyping and prejudice is the same because it has the same results. Violence results from peoples ignorant views on different cultures. Sterotyping just enforces the views that racist people have. We have had to create laws just to keep people from fighting other people based on the color of there skin. ?What can be done to prevent prejudice from occurring? I think that if we educated people to not be judgemental and teach our children while they are young that everyone is equal to them and should not be judge on the ethinic background, culture, gender, sexual orentaion, and religion then prevention of prejudice will stop occurring. People learn how to be prejudice from ignorant adults who are close minded and racist. Copyright  © 2012 by University of Phoenix. All rights reserved.

Step By Step Guide On Making A CD Case For D+T Resistant Materials Essay Example for Free

Step By Step Guide On Making A CD Case For D+T Resistant Materials Essay 1. Find right equipment; ruler, chisel, sand paper, glue, pine and ply 2. Measure the right lengths of wood and then cut into 4 separate parts 250mm for the lengths and 170mm for the widths Equipment needed; Ruler, saw, pencil 3. Create a rectangle for the main frame-using lap joints (250mm high and 170mm in width, sand if needed), 4. Equipment needed; chisel, hammer, glue and pencil 5. Create long thin pine about 95mm long and 7mm high (so they look a bit like sticks) make about 12 pieces (6 ether side) to make the support for the CDs Equipment needed; pencil, saw, ruler 6. Glue the pine sticks to the inside of the frame making sure that nothing sticks out using sand paper, and also making sure that it only goes about 3/4 of the way down to leave space for the storage area. Equipment needed; glue, sand paper 7. Before sticking on the plywood make sure the CDs fit in between the frame nicely Equipment needed; CD 8. Making sure that nothing is sticking out and that the measurements are all correct glue the plywood on to the back of the pine frame. Equipment needed; ruler, glue 9. Sand down any sticking out bits to make it look presentable. Equipment needed; sand paper 10. Sand the corners to make it aesthetically pleasing as possible. Equipment needed; sand paper 11. Then for a finishing touch add water based vanish. Equipment needed; vanish

Community Development And Health Inequalities Health And Social Care Essay

Community Development And Health Inequalities Health And Social Care Essay To understand the role of community development as a potential strategy for addressing health inequalities, this essay aims to provide a discussion of the extent of health inequalities in the population in the UK. The nature and scale of these issues, the different causes of the indifferences, it will also look at how community development will work and how it could help contribute to the policy goal to reduce the health divide. It will look at the different issues concerning such a project and whether it will prove successful. Building on from the idea of health inequalities being linked to social class, this section illustrates other rationalisations as to this difference and some clarification as to why this might be. Health inequalities by and large are calculated by socio-economic groups however there maybe other explanations for these differences. There are reasons to believe ethnicity make a differences to health inequalities, it is stated in the Health Inequalities report 2008-9 that in April 2001 Pakistani and Bangladeshi men and women reported the highest rates of both poor health and limiting long term illnesses whereas the Chinese reported the lowest. This is an alternative to the explanation of the socio-economic difference; nevertheless there are also other justifications. There are also claims that there are gender inequalities which exist The Mens Health Forum argue that mens life expectancy is more severely affected by deprivation than that of women (House of Common 2009), men are more like ly to commit suicide, suffer from obesity and twice as likely to be diagnosed with and die of cancer. There is also speculation that there is health inequalities between the young and old as the old receive poorer treatment and have less access to certain procedures found in the 2008-9 Health Inequalities report. There are also those who are suffering from physical and mental impairments with poorer health outcomes than other parts of society therefore they are more likely to suffer from terminal illnesses and coronary heart disease (House of Common 2009). The report has also found that health outcomes also vary according to geographical area thus those living in a deprived area are more likely to suffer from worse health problems than those in a more affluent area. To further understand health inequalities this section explores the causes of these, such as access to healthcare (House of Commons 2009). There are a plethora of causes why individuals can not get access to the necessary health care and treatment. The most compelling concern is about access related to age-related inequalities (House of Commons 2009). There are however arguments refuting this, there are other mitigating factors. There are a wide spectrum of lifestyle choices which further contribute to the inequalities in the populace, included amongst these are; smoking, nutrition, exercise and weight (House of Commons 2009). Individuals who are over-weight or given to unhealthy habits such as excessive drinking and smoking may display an increased reluctance to access medical treatment, resulting in a deterioration of health and a widening chasm of health inequalities. It is argued that the lifestyle factors which lead to health inequalities have an underlying socio-economic origin. It is purported that; causes of health inequalities reflect what are frequently referred to as the underlying causes-income, socio-economic group, employment status and educational attainment (House of Commons 2009). There is a correlation between education and income in relation to the health inequalities. The lower down in the socio-economic hierarchy you are, the higher the probability of health inequalities. There is also a widening gap between poverty and housing according to the Heath Inequalities report (2009), those of the low socio-economic group are more likely to have a substantial income therefore they are more likely to live in poor housing which in effect leaves them vulnerable to illnesses such as asthma due to dampness. There are many different aspects which maybe the cause of health inequalities in the population however there are disagreements with som e of these findings such as the link between socio-economic inequalities and health inequalities (House of Commons 2009). According to a recent publication in Health Economics there is not substantial evidence to say there is an association between socio-economic inequalities and health inequalities. There are no direct links but it is assumed that this is a factor in health inequalities and there is not much that can be done about this, however lifestyle factors play a big role in health inequalities in the population which can be helped to improve these inequalities. Community development is a way forward, this is one way in which health inequalities can be reduced in the population in the UK. Community development is a set up where communities can amplify their power and efficiency to improve community life, by getting people to recognise and develop their ability and potential and organise themselves to respond to problems and needs which they share (Scottish Community development Centre 2010). This would mean the community is in control they are able to participate in public decision making and governances (Community development Foundation 2009) as a result they are able to improve their environment for the better which gives them better control in the long run. By using the bottom-up meets top-down approach through capacity building the community members are being used to improve the health inequalities of the surrounding areas. In doing so the communities are being empowered as well as individuals being self empowered consequently the commun ity are more likely to respond than they are if a stranger such as a health professional came in and told the community what they are doing wrong and what needs to be done they have shared values and norms, mutual although not necessarily equal influence, common interests, and commitment to meeting shared needs (1998). Through this approach communities identify and build on strengths, resources, and relationships that exist within communities of identity to address their communal health concerns (1998), and do not feel threatened or belittled by health professionals and they are taking the initiative to recognise what they themselves are doing wrong or lacking and how this can be made better. Community development means there is not a victim blame approach so no one is saying a person is obese due to their eating habits and lack of exercise; it is giving the communities the opportunity to voice their opinions as well as giving health professionals the chance to build rapport with the community. Building on from that, the Scottish Community development Centre (2010) have found that Community development allows communities to plan and have positive prospects for the future as well as creating wealth and giving every member of the community access to its benefits. This would help reduce health inequalities significantly, the community can come together and feel as one and take care of one another which facilitates a safe environment. Through this people are able to develop their skills, reduce isolation by involving everyone as well as creating social networks and building relationships characterized by trust, cooperation and mutual commitment and mediating (1998) with other communities and agencies that affect their community. Community development can prove to be very successful, as an individual a person can be deprived, isolated, intimidated whereas part of a community a person can be rest assured there will always be others, they benefit from community health and feel par t of a community by a sense of identification and emotional connection to other members (1998), working together to reduce health inequalities and taking control to help maintain their achievements. It is hard to measure the success of community development as this would have to be looked at case by case however there are success stories such as the March 2010 Rural Community Programme in the Northwest (Northwest Regional Development Agency 2010). The Northwest have strengthened their rural communities and in 3 years have resulted in 57 social enterprises being supported across a range of services including health (Northwest Regional Development Agency 2010). By empowering the community they have made a huge accomplishment, together they have reduced health inequalities through providing services therefore there is ease of access. This is a huge success for community development; this evidence shows that community development strategies can be used to help reduce health inequalities. Community development can be triumphant; by setting up projects in different communities the government can reduce health inequalities in doing so they are reducing numbers of inequalities of health in the population. This can help the NHS; if there is less health problems there will be less expenditure in the NHS and the government save money which they invest in the NHS to help improve their services. Community development allows capacity building for those communities with lack of education and skills this could be life changing as it allows them to build on their own capacities and improve their lives. Communities come together and become a family. Communities are empowered and as a result voice their opinions and help to decide on policies that put in place, Councils provide local leadership. They know their patch, they bring local knowledge and can help bring people together to breakdown the silos that bedevil public bodies (Local Government 2010) this way theses policies are m ore likely to be successful as they are from the community therefore they are more relevant and money is not wasted in making policies and having to make changes so they meet the needs of communities. Communities learn how to work with others and build relationships and partnerships with other communities and institutions primary care trusts, voluntary sector bodies and local businesses are proving key partners for many of the projects (Local Government 2010). This helps with funding as there is sponsorship coming from different places rather than just from government making it easier on them. With funding from outside deprived communities could become wealthier and the widening gap between the socio-economic groups would decrease and there would be significant improvements in the health inequalities in communities. However there is a lack of evidence in some community development projects there is a well recognised gap between research findings and the implementation of evidence based prevention strategies in community settings (McGinnis and Foege, 2000). If there is no evidence of success within community development projects the government will be reluctant to invest money into the project which would discourage communities from taking part, which inevitably means the community development strategy will prove to be ineffective. If this were the case then health inequalities would not be resolved and communities will still be deprived. There is also the finance side of this strategy; a project like this can be expensive; if government feel its not cost effective there would be limited or no funding available. As this would be new the community and there is no guarantee it will be victorious the community will be disinclined to invest there time or money in the project. Even if there were fundi ng available there is always the chance that communities will chose not to take part, there will also be communities where only part of the community want to get involved therefore would not be as beneficial as possible. There is a chance these strategies may not meet community needs (Green and Mercer, 2001). If a community development strategy is set up in place but does not meet the communities need it would a waste of time and money. Community development needs to be developed around the members of the community, if the project is too multifaceted for the members of the community they will not want to part take or findings could be misleading therefore the project will fail the low level of individual participation rates in studies that recruited from a representative targeted population raises questions about generalisability (uel.co.uk, 2010). There would be insufficient research and findings can be misrepresented. The programme needs to be designed around the community and their capabilities. Another issue could be inadequate resources whether that is down to funding or geographical area and such, without resources the community development would be futile. To conclude, this essay has analysed four key ideas, Firstly it has discussed the extent of health inequalities in the population, the nature and scale of these inequalities. Secondly it has discussed some of the causes for these health inequalities. The third area was the community development and its potential as a strategy to reduce health inequalities. Finally this essay discussed the how community development would make a useful contribution to the policy goal to reduce the health divide. The idea of community development sounds good, many communities would benefit from such projects, this would help change many health inequalities and recent health issues wouldnt be such an issue. There would not so much pressure on the government to do put provisions in place to reduce health problems such as obesity. If there was a community development project based around obesity, people would learn about the benefits of eating healthy and exercising and how to prepare healthy nutritious food on a budget. This would save the NHS millions if the number of obesity related treatments were reduced significantly. Evidence illustrates community development would be a huge success in reducing health inequalities and improving communities. In relation to community development it can be seen that projects can be effective however based on the evidence this not necessarily cost effective, there are no guarantees and even if there is funding there is no assurance the community development will be maintained. There are too many risks involved the situation would have to be assessed very carefully and a lot of planning would have to go into the project. This is not ideal for all aspects of health inequalities; there is also the issue of insufficient findings or misleading results. Unless there is a big chance of success there is no use of wasting time and resources.

Buddhism Essay -- Religion Buddha Essays

Buddhism Gautama Buddha, previously known as Prince Siddhartha (before his enlightenment) founded the religion of Buddhism. Gautama Buddha was born to Queen Maha-Maya at Kapilavastu, Nepal, Indian. Buddha taught and organized the Sangha, monastic orders, until his death at Kusinagara, at the age of 80. There are 308,000,000 Buddhist devotees in the world today. They believe that there has been Buddha before Him; Bodhisattvas who come as Saviors of all and that all beings are Buddha whether they realize it or not. There are 4 cardinal events in the life of Buddha that represents 4 major pilgrimage centers for Buddhists: His Birth at Kapilavastu, His Enlightenment at Bodhgaya, His First Sermon at Sarnath, and His Death at Kusinagara. There is a Gandhara style, frieze on stone, located in the Smithsonian Institution, Washington, D.C., that shows all 4 of these events. After Alexander the Great conquered Afghanistan, Pakistan and Kashmir, these areas, for the first few centuries, were not allowed to portray images of Buddha. However, the Gandhara style, of the late 2nd and early 3rd century AD, derives from the Hellenistic and Roman style, so appealing to the Western taste. The â€Å"Buddha Head†, Gupta style, 5th century AD of Sarnath shows the face’s combination of Buddha awareness and artistic style with its balance of all the features. The story of Buddha’s Divine Conception begins with the Future Buddha still in the heaven of the Tusita gods, where He decided to arise in the world. He was reminded, by deities, of his accumulated merit, saying to him â€Å"Attain in your next existence your high destiny† as He died. Then he was conceived in the womb of Queen Maha-Maya. At that very time during the Midsummer Festival, in the city of Kapilavastu, Queen Maha-Maya, feel asleep on the royal couch, and dreamed of four angels that came and lifted her up, couch and all, to the Himalayan Mountains, under a sal-tree. Wives of the guardian angels bathed her in Anotatta Lake, clothed her in divine garments and flowers and anointed her with perfumes. Then they laid her down upon a divine couch, in a golden mansion, at nearby Silver Hill. The Future Buddha had become a white elephant wandering about on Gold Hill. Upon reaching Silver Hill, he plucked a white lotus and went into the golden mansion and walked around his mother’s couch. Striking her on her side he ... ...intings blend into the environment. Such Confucian religious concepts of The Way are as follows: 1. T’IEN Heaven the way of spiritual trust and action. 2. TAO The Way the way things are and are meant to be. 3. JEN Goodness the way of dignity and generosity. 4. CHUN-TZU Gentleman the way of moral and spiritual etiquette. 5. LI Propriety the way things should be done. 6. TE Right Rule the way of government evokes respect. 7. WEN Peace Arts the way of music, poetry and painting. 8. HSIAO Filial Piety the way of family respect and loyalty. 9. CHUNG YUNG Harmony the way between extremes. Confucius died in 479 BC and was buried in a tomb at Shantung province where he was born. Beautiful stone rubbings have been made from his tomb and Temple of Confucius nearby depicting him in his scholar’s robes and his gentle demeanor. During his life and after his death, many alternatives to Confucianism developed. It is no wonder, no one in the history of China has achieved so much reverence and respect as Confucius. Buddhism Essay -- Religion Buddha Essays Buddhism Gautama Buddha, previously known as Prince Siddhartha (before his enlightenment) founded the religion of Buddhism. Gautama Buddha was born to Queen Maha-Maya at Kapilavastu, Nepal, Indian. Buddha taught and organized the Sangha, monastic orders, until his death at Kusinagara, at the age of 80. There are 308,000,000 Buddhist devotees in the world today. They believe that there has been Buddha before Him; Bodhisattvas who come as Saviors of all and that all beings are Buddha whether they realize it or not. There are 4 cardinal events in the life of Buddha that represents 4 major pilgrimage centers for Buddhists: His Birth at Kapilavastu, His Enlightenment at Bodhgaya, His First Sermon at Sarnath, and His Death at Kusinagara. There is a Gandhara style, frieze on stone, located in the Smithsonian Institution, Washington, D.C., that shows all 4 of these events. After Alexander the Great conquered Afghanistan, Pakistan and Kashmir, these areas, for the first few centuries, were not allowed to portray images of Buddha. However, the Gandhara style, of the late 2nd and early 3rd century AD, derives from the Hellenistic and Roman style, so appealing to the Western taste. The â€Å"Buddha Head†, Gupta style, 5th century AD of Sarnath shows the face’s combination of Buddha awareness and artistic style with its balance of all the features. The story of Buddha’s Divine Conception begins with the Future Buddha still in the heaven of the Tusita gods, where He decided to arise in the world. He was reminded, by deities, of his accumulated merit, saying to him â€Å"Attain in your next existence your high destiny† as He died. Then he was conceived in the womb of Queen Maha-Maya. At that very time during the Midsummer Festival, in the city of Kapilavastu, Queen Maha-Maya, feel asleep on the royal couch, and dreamed of four angels that came and lifted her up, couch and all, to the Himalayan Mountains, under a sal-tree. Wives of the guardian angels bathed her in Anotatta Lake, clothed her in divine garments and flowers and anointed her with perfumes. Then they laid her down upon a divine couch, in a golden mansion, at nearby Silver Hill. The Future Buddha had become a white elephant wandering about on Gold Hill. Upon reaching Silver Hill, he plucked a white lotus and went into the golden mansion and walked around his mother’s couch. Striking her on her side he ... ...intings blend into the environment. Such Confucian religious concepts of The Way are as follows: 1. T’IEN Heaven the way of spiritual trust and action. 2. TAO The Way the way things are and are meant to be. 3. JEN Goodness the way of dignity and generosity. 4. CHUN-TZU Gentleman the way of moral and spiritual etiquette. 5. LI Propriety the way things should be done. 6. TE Right Rule the way of government evokes respect. 7. WEN Peace Arts the way of music, poetry and painting. 8. HSIAO Filial Piety the way of family respect and loyalty. 9. CHUNG YUNG Harmony the way between extremes. Confucius died in 479 BC and was buried in a tomb at Shantung province where he was born. Beautiful stone rubbings have been made from his tomb and Temple of Confucius nearby depicting him in his scholar’s robes and his gentle demeanor. During his life and after his death, many alternatives to Confucianism developed. It is no wonder, no one in the history of China has achieved so much reverence and respect as Confucius.

Tragic Flaws in Oedipus the King Essay example -- Oedipus the King Ess

Oedipus the King, Sophocles’ classical Greek tragedy, presents tragic flaw(s) as the cause of   the near-total destruction of the life of the protagonist. This essay examines that flaw. In his essay â€Å"Sophoclean Tragedy† Friedrich Nietzsche agrees that there is an â€Å"error† within the protagonist, but refrains from specifying exactly what it is: The most pathetic figure of the Greek theatre, the unfortunate Oedipus, Sophocles takes to be a noble man called to error and alienation in spite of his wisdom, yet called too, in the end, through monstrous suffering, to radiate a magic power rich in a blessing which works even after he passes on. . . . these very actions attract a higher, magical circle of influences which ground a new world upon the rubble of the old (16-17). Not all critics believe that there was â€Å"error† within the protagonist. Some critics, like Herbert J. Muller in his essay â€Å"How Sophocles Viewed and Portrayed the Gods,† believe that Oedipus had no tragic flaw, that he was an innocent victim of the gods: Nor is there in Oedipus the King the deep sense of outrage that modern readers may feel. None of the characters, including the chorus, complains that Thebans are suffering for no fault of their own, in this plague sent by the gods; they simply assume that Thebes must be properly purified of its defilement. Although technically innocent, Oedipus accepts his â€Å"guilt†. . . .(56) This reader, however, disagrees with the above critic, and agrees with Aristotle’s analysis. In his essay â€Å"On Misunderstanding the Oedipus the King,† E. R. Dodds takes the reader back to Aristotle in his consideration of this question of the flaw: I shall take Aristotle as my starting point. . . . From the thirteenth chapter of... ...clean Tragedy.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Nietzsche, Friedrich. â€Å"Sophoclean Tragedy.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Segal, Charles. Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993. â€Å"Sophocles† In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork: Macmillan Publishing Co., 1984. Sophocles. Oedipus the King. Transl. by F. Storr. no pag. http://etext.lib.virginia.edu/etcbin/browse-mixed new?tag=public&images=images/modeng&data=/texts/english/modeng/parsed&part=0&id=SopOedi Van Nortwick, Thomas.   Oedipus: The Meaning of a Masculine Life. Norman, OK: University of Oklahoma Press, 1998.

To Kill A Mocking Bird :: To Kill a Mockingbird Essays

Characters grow and develop and allow us to become a part of their lives in ‘To Kill A Mockingbird’ by Harper Lee. This is true because the story is told from the perception of a young girl called Scout. We get so close to Scout because the whole story is told from her point of view. We share her experiences as she would go through them, we are with her when some of the most important events in her life happen to her, life changing events that can change a person, like being attacked by Bob Ewell and watching her father defend Tom Robinson in court. We learn everything she learns, like why the Ewells and the Cunninghams live the way they live and why Atticus defended Tom Robinson in court. In only the first few pages of the book we learn so much about the town of Maycomb and the people in it, through Scout’s narration. As the book progresses on, we see her grow up and mature, and begin to understand things that she didn’t understand in the beginning e.g. her neighbor Boo. In one of the first few chapters Atticus tells Scout that ‘you never really understand a person until you climb into his skin and walk around in it.’ When he told her this she didn’t understand and take on board what he meant. As the story develops we witness all the events unfolding leading to her standing on Boo Radley’s front porch and fully understanding what Atticus had said. It is here that we realize that Scout has changed and now has different views of the town and the people in it to what she had in the beginning of the story. Jem also grows and develops as a character by the end of the book. We get close to Jem in the story because being Scout’s older brother, he is always with her. Jem is ten in the beginning of the story and the story continues until he is thirteen. He starts out very curious and always asking questions (not as much as Scout though) but he is older. We also witness him go through the same life changing events as Scout, but he has a different perception of them, like when Mrs. Dubose dies, it isn’t a big deal to Scout, but to Jem he learns what real courage is and that is undoubtedly what starts to change him from a boy to a young man.

Easyjet: the Future of the Company Under Government Intervention

easyJet: The future of the company under government intervention. Introduction Since the inception of the aviation industry, it has had an amazing expansion with passenger growth still at 14% as recent as 2010 [The Economist, 2011]. For the years the aviation industry has been running, each flight causes a negative externality – a root cause of market failure. To solve this problem of market failure, governments have intervened by introducing a number of regulations over the year, to protect the welfare of society. However, the externality the aviation industry causes cannot be solved so simply. Pollution of CO2 and NOx gasses are the negative externalities caused by each flight, and with daily flights the damage is forever raising. To overcome this market failure in the aviation industry, the European Union Trading Scheme will be introduced from 2012. The government will intervene by placing a cap on the amount of gasses firms are allowed to release through their flights. The theory of the plan suggests that emissions will reduce over time and will push airlines to find alternative resources. What’s The Problem? Market failure is the term that economists use to describe situations where one person incurs costs or enjoys the benefits of another's action [Shiell, A, 2010]. There are four main reasons as to why market failure occurs: Monopoly power, Public goods (see Appendix A), Asymmetric information (see Appendix B) and Externalities. Within the airline industry, the latter comes into play. Market failure caused by externalities occurs when a party that is not involved in the decision making (third party) is affected as a result of that decision. There is a negative spill over effect and this causes markets to become inefficient and therefore fail. Externalities are effects of production or consumption on third parties where the price does not cover the full social cost. They are classed as positive (see Appendix C) or negative (see Appendix D) [Helbling, T, 2010]. It is deemed that the externalities of the airline industry have more adverse effects in the form of pollution, which may lead to a decreased quality of life. This problem has been further emphasized in the wake of the constant concerns of global warming in the media. There is also the issue of other externalities such as noise pollution (see Appendix E), congestion (see Appendix E), and the forgone production in terms of a polluted area (where an airport is located) is likely to affect activities such as tourism. Negative externality caused by market failure occurs due to the market not taking into consideration the complete social cost of an action. As firms are profit maximising entities as described by neo classical economics, they will produce a greater quantity of products compared to what is socially desirable. Taking an example of the aviation industry, the social costs of the airliner carrying out more flights is an increase in pollution and the release of other toxic gasses. Equilibrium Quantity 0 Price QMARKET Demand (private value) Supply (private cost) Social cost QOPTIMUM Optimum Cost of pollution As seen by the diagram, the social optimal output level is where the demand curve intersects with the social cost curve. But this is not the case as the current equilibrium is below the optimum one, as private firms only take into account private costs, creating inefficiency and hence market failure. Graph Adopted from: Harcourt Brace ; Company. 2011). Externalities, Chapter 10. p16. There are a number of policies that can be put into the place in order to combat market failure. They may be private such as negation and compensation, or they may be implemented by government. Through direct or indirect measures such as command and control policies or market based policies such as Pigouvian ta xes. (Appendix F). The government had meticulously assessed the aviation market and concluded that there was a noteworthy negative externality in the industry. This externality caused by air travel became the government’s main concern of the industry. They discussed this at the Kyoto Protocol (see Appendix G) and decided to use command and control policies to regulate the industry in order to tackle the problem. There were three mechanisms that came about from the protocol and the third mechanism was deemed most important to the aviation industry; the European Union Trading Scheme (EU ETS). This scheme aimed to be the primary method to reduce emissions. The idea of the EU ETS revolves around the introduction of the carbon market and the cap-and-trade system. This system was introduced in 2005 and commenced an initial trial period to create the markets infrastructure. During the trial period 12,000 facilities within the EU had been placed with an emissions cap, they were not allowed to pollute more than the cap stated but they were allowed to trade these permits if in surplus. The tradable characteristic of these caps gave firms the opportunity to create abnormal profit by selling them onto other firms that need the extra emission permit. [A. Denny Ellerman and Paul L. Joskow, 2008] The topic of much debate has been as to whether governments should have intervened in the industry. It is proven that the air industry only produces 2% of the total greenhouse gasses in the E. U. Therefore, it is hard to pinpoint why governments have targeted the industry in the EU ETS. The EU have stated the main reason for this was to reduce emissions, but, there is evidence in other industries that shows an increase in taxes will not have an effect on pollution. It is important for easyJet to read Appendix H, as it will show that governments might change their approach if their current choice proves ineffective. This will help easyJet know what might be expected of the industry in the future and may also give the firm a case to argue of the current pollution cap which may be deemed unfair by private companies. The Outlook for easyJet The main carriers in the UK are easyJet, Ryan air, flybe and bmibaby. They offer lower prices due to a number of characteristics such as direct booking, high seating density, uniform aircraft types (less economies of scale on servicing and maintenance), the use of secondary or cheaper airports and no frills such as free food and air miles (see Appendix I for further information). The main selling point of easyJet is its low prices. With the new regulations being implemented by 2012 (see Appendix J), expenditure will be sure to go up but this will not only affect the individual company, but the air industry a whole. These systems set up by the Kyoto protocol will cause drastic changes to the budget airline industry. The various firms will have to rethink their cost structure and their business plans. easyJet will need to assess what changes it will have to make and how this would affect them against their competitors. In order to assess the market place, and how easyJet will be affected, Porter’s five forces model needs to be examined. It consists of substitutes available in an economy, the threat of new entrants, the power of the customer, the power of the supplier and the threat from direct competitors. Porter, 2008) The first main threat arising due to higher costs is that of substitute products. The firm will need to analyse its costs compared to alternative means of transport like trains. Currently, short haul distances are cheaper via train but for a long haul journey it is cheaper to use budget airlines, as seen by the diagram to the left. But, this is about to change with new regu lations to reduce CO2 emissions, increasing expenditure for budget airlines. Also, trains are becoming cheaper as they are electric and switching to a full online booking service. The main limitation with people switching to trains is the time constraint. Although the gap in price for long haul flights will reduce, it is hard to see customers moving to trains for these longer distances and the fact that most trains are not direct further makes it eluding for customers to keep use trains. This raises the question, if prices increase, won’t people move to more luxurious airliners such as British Airways and Virgin? This is not the case as the non budget airlines in the industry are all currently performing inefficiently when compared to the budget airlines, and it is this characteristic that will be their downfall. With costs rising due to increasing oil prices (see Appendix K) and the expenses of implementing new technology, budget airlines will still prosper. They are available to provide such a low price and their competitors like B. A will be forced to drop their price and make up the profits elsewhere, if possible. Non budget airlines are beginning to correct their inefficiency and are diversifying to stay alive in the industry but with the finite amount of oil, the budget airlines currently have an upper hand. Dr Patrick Dixon, 2008] The suppliers, in this case, the manufactures of the planes play an essential role, now more than ever, as it is up to them to figure out ways to make planes more efficient. The various firms have taken different approaches on how to deal with government intervention and environmental issues. Airbus advertised their aircraft, the A380, as being ‘more fuel efficient per passenger kilometre than a small family car’ [Emirates, 2011]. A list of furth er features of how the A380 and Emirates are driving towards fewer emissions is available in Appendix L. asyJet have also developed their technology to combat the problem by creating an unducted fan-driven aircraft that its officials believe is the next best thing in fuel efficiency [Commercial Aviation Report, 2007]. To be able to reduce CO2 emissions in the aviation industry there has to be a full focus on ways to reduce them, such as investment in new technology so planes can use alternative fuels (Appendix M) or become more efficient. This creates a trade-off where other problems caused by the aviation industry, noise pollution and the amount of NOx in the environment, will have less focus on them due to the efforts on the CO2 emissions. The suppliers of aircrafts, such as Boeing and Airbus, need to account for this. With the new regulations in place, the main threat is still easyJet’s direct competitors. The current growth in the airline industry is stagnant and will reduce in the coming years as evidenced by Appendix N and this means the firm will need to think of new, more shrewd strategies in order to survive in the market place and a list of recommendations have been listed below. The fight between competitors will now be fiercer than ever, especially between the big two of the low cost airline industry; Ryan air and easyJet. The budget airlines structure is much the same between these firms and it is important for easyJet to use a competitive strategy. Although with these new regulations, new firms will be reluctant to venture into the industry but if incumbent firms are inefficient, new airliners will come into the industry. Recommendations As the new regulations come into place, drastic changes will be made in the air industry. With pledges to reduce carbon emissions and switch to bio fuels, easyJet will have to adjust and remodel its framework. The question on how to reduce emissions is at the top of any firm’s agenda and what method it will use to tackle this problem will be crucial. The general aim is to reduce emissions via newer planes which are seen as greener and thus have a lower carbon footprint. easyJet’s biggest competitor, Ryan air, struck deals with certain airports to reduce costs for them in order for the plane carrier to bring economic benefits to the area. But this plan has backfired as the various airports are finding the deal not viable and these deals are currently being looked in to by the European Commission. When easyJet looks at a way to keep costs low, they should not follow this system as it is deemed illegal and unethical by many but instead should investigate alternative methods. In order for easyJet to set its self apart, it will need to concentrate on competitive strategies such as cost focus or differentiation focus. [Porter, 1980] With cost focus, a firm aims to achieve the lowest costs in the industry. Does the firm then invest in latest technology? This action will be capital intensive in the short run but will help in the long run. Do they concentrate on the short run and keep shareholders happy by simply purchasing excess pollution permits? With budget airlines, the factor above all others is the price. Passengers are not concerned with the pollution emitted; as long as prices remain low. Consumers are happy to pay the minimal price, and if they weren’t, they would be travelling on a more luxurious plane such as BA or Emirates. easyJet’s current stance is to constantly upgrade to new technology as they believe this will increase efficiencies but it is advisable for them to just buy new permits to keep costs low, and to invest in new planes only when need arises. Advertising plays a huge role in the modern world. We see adverts everywhere and corporations pay millions to place their name and logo on various places. What if the airliner sold advertising space in the actual planes? Costs could be considerably reduced if there were advertising opportunities on the flight whether it is on the reading material or on the screens in front of the passenger. The idea of placing adverts to ease costs comes from Freeconomics developed by Chris Anderson. These savings could be passed onto the passenger through lower ticket prices, or simply kept by the company and used for purposes such as growth. Differentiation focus is where a firm sets itself apart from the competition by doing something different. There is currently a gap in the market for mid airliners, in terms of those that are between the range of the premium and budget airlines. The firm can exploit this and step up its efforts to excel in the market. With this the firm can charge a higher price which will offset the higher costs but in return give the consumers services that add value to the product such as car rentals, free food, and higher luggage weight capacity. Also increased customer service will be beneficial if they decide to bump the prices up. There is alot of talk for the use of alternative fuels such as bio fuels and hydrogen, but the advisors point out that it is still not yet a viable option for the firm. As airlines do not manufacturer their own planes, they are reliant on the manufactures like Airbus and Boeing to incorporate planes with these new technologies and at the same time making it commercially viable. These planes will then be available throughout the industry pushing the market more towards a perfect one with homogenous products. But this again ties in with the long-term short-term plan and if the firm are reluctant to invest, they will keep using existing aviation fuels. If other airliners change, then the price of aviation fuel will reduce as the demand will be lower. From the advisors point of view, it will be more profitable to stay in the current segment due to factors such as the global economy being stagnated. In order to remain competitive and increase market share, costs need to be kept to a minimum and this will be achieved by the combination of buying excess permits and advertising. These new regulations will not only be faced by the firm in question but will be faced through the industry as a whole. The way in which the individual airliners react will show whether or not it will survive in this tightening industry. Appendix Appendix A Monopolies – It is easy to see why there is market failure when there are monopolies in the industry and it is because as they have a negatively sloping demand curve, they will tend to maximise profits by ensuring outputs remain at a level where marginal costs are exceeded by price. Public Goods – With public goods, market failure arises as the firm usually has no-rivals and it is not excludable meaning any losses are reimbursed from public tax money. Appendix B Market failure due to asymmetric information occurs when one party of a transaction has more information than the other group. One market where this occurs is in the used car market where there is the lemons problem. Adverse selection happens before the transaction as only high-risk consumers will want to buy insurance. Moral hazard occurs after the transaction as once you have insurance, you are likely to act in a more risky way. An example of this is that airliners are likely to operate in risky conditions such as those of the Icelandic ash cloud as they know if the plane gets damaged, the insurance company pays. Quantity 0 Price QOPTIMUM Demand (private value) Supply (private cost) Social cost QMARKET Value of spillover Equilibrium Optimum Appendix C Positive externalities occur when those individuals who are not directly in the market for the good in question gain benefits. Positive externalities may also have an adverse affect on markets and thus could lead to market failure as a smaller quantity than that which is socially desirable is produced. As seen in the diagram, the intersection of the demand curve and the social value curve determines the optimal output level. The efficient output is below the market equilibrium quantity. The aviation industry may bring about positive externalities such as employment opportunities and R;D; this has positive effects pasts the producer as the knowledge gained in this process may lead to other discoveries and developments. Appendix D Negative externalities transpire when there is a cost to an individual who is not directly involved in the production or consumption of a particular good e. . cigarettes. Equilibrium Quantity 0 Price QMARKET Demand (private value) Supply (private cost) Social cost Cost of pollution If there are negative externalities, the cost of production to society is larger than that to the producer. The supply curve will have to be shifted upwards in order to accommodate for the full cost of production to the society. Appendix E Noise pollution has been a growing conce rn ever since the aviation industry was set to grow at an exponential rate. It is the local residents that are in the vicinity of the airport who are mainly affected by this. There has been research to suggest that the noise caused by aircrafts is damaging to humans, there is a full list published by the World Health Organisation stating the effects of noise in Appendix G. As well as being a general annoyance noise damages health, it detracts significantly from the quality of life, it stops local residents enjoying their gardens or simply enjoying peace and quiet, it damages wildlife, it damages the learning ability of schoolchildren and it costs a great deal of money through the costs of noise mitigation and noise abatement. John Whitelegg, 2000]. The World Health Organisation(2010) states that noise has a number of adverse effects which include, hearing impairment, cardiovascular effects and pschedocrine effects. To add more to local resident woes, airports generate an amazing amount of congestion on the roads. It is a hotspot for taxi’s, buses and trains. All of these add to the general emissions we as a human race pollute. Appendix F To combat externalities there may be a number of private solutions available, one in particular is in the form of negotiation and compensation. This would mean the people producing the negative externality reimburse the third parties, other producing positive externalities are compensated by the third parties. Others may be social sanctions and moral codes. Private solutions do not always work and in the case of this occurrence, public solutions need to be taken into account to solve the problem in the form of direct or indirect government’s participation in markets. Figure Adopted from: Office of Fair Trading. (2009). Government In Markets: why competition matters. 14. The two main reasons as to why governments directly intervene in markets are to provide public goods and services that free markets would be unlikely to provide at an appropriate level and to benefit from the commercial value of public sector assets (Office of Fair Trading, 2009). Command and control policies are the regulations set by government and include forbidding certain behaviours like disallowing smoking on the plane, and it could also make cer tain behaviour necessary such as investing in low emission technology. This method of intervention is usually used in the aviation industry. Governments intervene indirectly where there are private markets that produce side-effects that have an impact on social welfare. They include certain acts like the use of tax or subsidies to combat market failure. Price Effects of a Tax Quantity Private cost with tax Private cost Private value Social Value P2 P3 Q2 Q1 Q3 Q1 = Market Value Q2 ; P2 = Full Social Cost In the aviation industry, certain market based policies are in the pipeline and may come to affect in the form of Pigouvian taxes such as fuel tax. As can be seen, the fuel tax could increase the price of an airline trip to P3 which might make consumers feel a lesser need to travel and demand would move to Q3. With this tax on fuel and the current increase in fuel prices due to the unrest in the Middle East, people would find it cheaper to use others means of transport such as trains and ferries and could this be the demise of budget airlines. Appendix G The Kyoto Protocol was a meeting within the United Nations Framework Convention on Climate Change in Kyoto, Japan in 1997. It was in this meeting that 37 industrialized countries agreed to band together to reduce global emissions. From this meeting three mechanisms came about on how to reduce emissions, the first being the clean development mechanism in which members of the original 37 countries to invest in developing countries, for example installing solar panels and energy efficient boilers. The second mechanism to reduce emissions is the joint implementation mechanism; this is when the original members invest in each other’s country where it is easier cut costs [UNFCCC. int, 2011]. Appendix H In regards to the environment, government intervention could have been avoided as no one owns the property right to things such as air. Public goods are free goods available to everyone and include clean air, clean water, and biodiversity; these are mainly non excludable and non rival goods. These public goods have no property rights and thus the business and household sectors do not put enough emphasis on these goods and they often face a collective action problem. So if no one owns these, why should an airliner have to pay for pollution costs as they cannot be technically accountable to anyone? As there is no single owner of the air that is being polluted airlines could argue that it is not their responsibility and so why should they be forced the pay the full social cost. The problem of corporate social responsibility then arises; this would argue the blame for the pollution lies with the airlines as they provide a chunk of air pollution. After undertaking a wide-ranging consultation of stakeholders and the public and analysing several types of market-based solutions, the Commission concluded that bringing aviation into the EU Emissions Trading System (EU ETS) would be the most cost-efficient and environmentally effective option for controlling aviation emissions. [European Commission Climate Action, 2011] Any form of taxation will not work as these measures have failed to work in the reduction of emissions. One example is the car industry where despite the heavy taxes; the number of car owners across Europe continues to increase. Taxation on air transport will not have any effect on the emitence of greenhouse effects but will instead have an adverse effect on the growth within the European area. Also governments putting emphasis on the aviation industry which produces less than 2% of EU emissions means that the main reason for intervention is not an environmental factor. It is unclear as to the reason why air transport is a priority in the ETS instead of larger green house gas producing industry. The impact is so small that if household heating had to improve by 15%, it would cancel out the effect of the aviation industry. Ethically, government intervention was the right way forward as leaving it to the private companies would not have proved effective as their aim is to keep private costs to a minimum. Market failure is bad for your health but social injustice is worse. [Oxford Journals. 32 (1), p12-13]. It is easyJet’s duty to abide by any government law. A number of recommendations have been put below as to how the company can best prosper with these new conventions. Appendix I Low Cost Characteristics – Low cost airliners offer a pricing strategy on a first come first serve basis and this means at the passengers who book earlier pay less. Smith, (No Date) Passenger service costs are lower because there is no free food. Sales and reservation and commission cost lower because virtually everything is done online. The number of staff on board an aircraft is reduced as they are not needed due to not serving food. Smith, (No Date) Appendix J Currently the aviation industry is not included in any of the 12,000 facilities that are included in the trading scheme. However, from the start of 2012 there will be a cap on the CO2 emissions from all international flights that arrive or depart from any EU airport. Airlines will receive the same permits and caps that the previous 12,000 facilities received. These firms will then enter the carbon market where they can buy or sell permits, whichever maybe the case. If the company finds itself with an excess amount of permits they can choose to put them into the market or to simply keep them to cover future emissions. If the airline is in need of more permits they will need to enter the market and purchase the number of permits they require. The firm should also consider investing in alternative technology that will reduce their emissions efficiently. They can also earn emission credits by taking part in the clean development mechanism. [European Commission Climate Action, 2011] The aviation industry has begun to explore new fuels e. g. Bio-fuels. It is out of necessity that new fuels are being researched as these are considers more greener compared to oil. There is currently research into using algae as a bio fuel and into other techniques to make aircrafts more environmentally friendly. Some improvements have already been made through the industry – reduced fuel consumption and passenger-friendly cabins [Commercial Aviation Report, 2007]. Appendix K Oil has always been a finite resource; it was always known it will run out at one time or another. As we approach this time the cost of oil and fuel for the aviation industry will increase as oil becomes rarer. In this time it will be budget airlines that prevail and will continue to operate irrelevant of oil prices. It is their fundamental principle that will pull them through the rising oil prices, to deliver the basic minimum a consumer needs and to charge extra for add-ons. Budget airlines have a way of finding ways to cut costs in non essential places, they will continue this practise and will eventually gain the competitive advantage over others in the industry. For those companies who exceed their permit limit will have to pay a fine, to give up or purchase extra permits to cover their emissions. [John Walker and Amrit MacIntyre, 2008] Appendix L * The Emirates A380 burns up to 20% less fuel per seat than other large aircraft * This is the most significant advancement in reducing fuel burn and emissions in four decades. Low fuel burn means lower C02 emissions. The A380 produces less than 75g of C02 per passenger kilometre, almost half of the European target for cars manufactured in 2008. * Emirates A380s will progressively feature digital inflight magazines, entertainment guides and shopping catalogues, saving 2kg per seat or almost one tonne per aircraft. * Emirates A380s, which offers more space per passenger in all classes, will also meet ICAOâ₠¬â„¢s gaseous emissions standards by a substantial margin. * We will comfortably meet current Stage Three and proposed Stage Four noise level standards. Our new Emirates A380 maintenance facilities in Dubai are state of the art, efficient buildings. * A380s feature lightweight materials that account for 25% of its structure. * Our emissions components – such as NOx – will be well under the regulated ‘cap four’ rule * Emirates is working with Airbus to further reduce weight of our future A380s. * Larger aircraft mean less take-off and landings (in passenger terms, some Emirates A380 versions would be the equivalent of flying up to seven smaller aircraft types). Emirates average fleet age is less than half that of many European airlines, meaning newer technology and efficiency breakthroughs characterise our aircraft. Appendix M The aviation industry has begun to explore new fuels e. g. Bio-fuels. It is out of necessity that new fuels are being researched as oil is a limited resource. There is currently research into using algae as a bio fuel and into other techniques to make aircrafts more environmentally friendly. Some improvements have already been made through the industry – reduced fuel consumption and passenger-friendly cabins [Commercial Aviation Report, 2007]. Appendix N Graph Adopted from: The Economist. (2011). Budget airlines: In the Cheap Seats. With traffic expected to slow, low-cost air carriers are getting fancy, p1. The graphical illustration shows the number of passengers carried by budget airlines are growing but its set to decline from 14% in 2009 – 2010 to 6% by 2013 [The Economist, 2011]. With fewer consumers entering the market, companies have to think of other ways to make money from existing customers. easyJet have approached this by increasing frequency on their routes and using more primary airports. Customer satisfaction will now become an even greater part of the aviation industry with features such as priority boarding and loyalty schemes, also the trivia of losing luggage should become a thing of past. â€Å"The low-cost carrier market used to be about fast growth and uncomplicated strategies,† says Keith McMullan, of Aviation Economics, a consultancy. â€Å"Now it is about slow growth and complicated strategies. † [The Economist, 2011] Reference List 1. [Dr Dixon, P. (2008) , Future of budget airlines, {Online Video] Available: http://www. youtube. com/watch? v=BVTxPbr_UAc. Last accesses 18/03/2011. 2. Economist. 2011). Budget airlines: In the cheap seats. Available: http://www. economist. com/node/18010533? story_id=18010533. Last accessed 03/03. 2011. 3. Elbling, T. (2010). What are Externalities?. Finance and Development. 47 (4), p2. 4. Ellerman, D and Joskow, P. (2008). The European Union’s Trading Scheme in Perspective, p1-3. 5. Emirates. (2011). 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